Sr. Digital Marketing Specialist, International for Norwegian Cruise Line Holdings Ltd. - Miami FL

Responsible for the planning, execution, and optimization of Regent Seven Seas Cruises¿ international paid digital customer acquisition programs including SEM, display, programmatic, 3rd party email, online video, and paid social with the overall goal of increasing leads and booking conversions for the organization. Develop, oversee, and execute a comprehensive media plan and maintain responsibility for tracking, testing, optimizing, and reporting across all paid digital initiatives. Partner with regional markets to determine optimal marketing tactics in order to support local business goals.

POSITION RESPONSIBILITIES:

• Support the international digital marketing strategic plan by managing and planning the execution of SEM, display, programmatic, 3rd party email, online video, and paid social channels.
• Build and maintain media and traffic plans with multiple media partners.
• Partner with regional teams to understand marketing needs, campaign strategies, and to support overall business goals with effective digital marketing campaigns.
• Partner closely with creative team to develop effective ad creative for paid digital programs. This includes the development of best-in-class creative briefs, ensuring creative proofs are reviewed, and feedback is gathered. Ensure strict internal review timeline adherence in order to deliver creative assets on time to partners.
• Testing of all digital media placements and providing final approval to partners.
• Develop and run all digital reporting including campaign recaps. Analyze campaign performance and provide recommendation for optimization.
• Implement and report upon A/B testing plans. Recommend creative and copy optimization based on data and findings.
• Develop ideation of custom audiences and models in partnership with Marketing Analytics and media agencies.
• Partner with Marketing Analytics team to provide digital marketing data for consolidated business reports.
• Manage budget, vendors, and other resources related to digital marketing initiatives.
• Build tracking codes for ad URLs and ensure all data is accurately flowing into Company's reporting platform. This includes execution of pixel placement and testing in partnership with eCommerce and Marketing Analytics teams.
• Develop standards and best practices for the creation, distribution, maintenance, retrieval, and repurposing of digital content, collaborating with Marketing team members to ensure that all digital content aligns with other strategic messaging and maintains a consistent voice and tone.
• Stay up to date on market trends and provide recommendations on new partners, new technologies, and new media opportunities.
• Perform other job-related functions as assigned.

KNOWLEDGE AND EXPERIENCE:

EDUCATION:

Bachelor's Degree in Business, Marketing or Communications or any equivalent combination of education and/or experience.

EXPERIENCE:

Minimum 5 years of digital marketing and media buying experience with strong reporting/analytical skills.

KNOWLEDGE & SKILLS:

• Strong understanding of SEM, display, programmatic, 3rd party email, online video, and paid social processes and best practices.
• International Marketing background highly preferred.
• Highly motivated self-starter.
• Strong quantitative and qualitative analytical skills with proven ability to translate data into actionable and valuable insights.
• Excellent communication skills to effectively partner with management, cross-functional teams and with external partners.
• Demonstrates understanding of and experience with A/B testing and creative optimization.
• Experience with developing custom audiences and managing data models in the digital space to optimize program performance.
• Hands-on experience using a third-party digital bidding tool preferred.
• Ability to effectively use diplomacy in conflict resolution and problem-solving matters.
• Proven ability to work well under pressure, meet deadlines, and handle multiple projects simultaneously in an environment with changing business demands.
• Excellent organizational skills to effectively and efficiently execute campaigns.
• Strong attention to detail.
• Ability to find creative solutions in the midst of complex technical constraints.
• Advanced experience with Digital Reporting tools such as Adobe Analytics, Google Analytics and Facebook Business Manager.
• Understanding of how paid digital media fits into the overall marketing mix including traditional marketing.
• Passion for digital marketing and staying on top of the latest trends and best practices for all paid digital channels.
• Passion for travel and an ability to keep on top of the latest travel trends.
• Strong experience with keyword tools such as SEMRush, Search Console, Google Keyword Planner. Advanced Microsoft Word, Excel, and PowerPoint skills.