Sr. Digital Products & Marketing Manager for Tillamook - Portland OR

Sr. Digital Products & Marketing Manager

Come join the Tillamook Team where our philosophy is “Dairy Done Right.” As an independent farmer-owned cooperative, we have been guided by good, honest values since 1909. We believe in putting quality over profit, natural over artificial, and that hard work can never be outsmarted. We’re taking a stand for real food, because everyone deserves better.

We invite members of all diverse communities to join our workforce. At Tillamook, we believe that inclusion and diversity are central to our cultural strategy. In order to achieve our growth ambition and compete and win in the marketplace, we believe we make better decisions and build stronger teams when we invite and rely on diverse perspectives, thoughts, backgrounds and cultures into our work and to fuel our innovation and growth. To us this means creating a climate of inclusion where all employees feel valued and a sense of belonging. We believe this will make us a better consumer brand and employer.

About you:

What does real food mean to you? Is your favorite dish a cheesy casserole? Perhaps a decadent and indulgent ice cream? Either way, your identification with food is important to us. People who fit well here at Tillamook have a commitment to quality in everything they do. Our team members understand our vision, contribute to our mission, thrive on innovative thinking, hard work and good, honest values.

About us:

Our team members understand our vision, contribute to our mission, thrive on innovative thinking, hard work and good, honest values. We live by these shared values: We are Good Stewards, We believe in Uncompromising Quality, We work as One Team, We Play to Win, and We Genuinely Care for each other.

What you will do:

As a critical part of the brand marketing team, the Sr. Digital Products & Marketing Manager is responsible for being the Tillamook expert on the digital marketing landscape and establishing our strategic vision for how digital technology platforms and obsession for the digital consumer experience can help grow the business in the future. The right person for this job will be equal parts analytical, strategic, creative, and curious. The highest marketing priorities for this position are: engaging consumers, building trust, developing long-term relationships, through the identification and implementation of strategic digital products combined with state-of-the-art Customer Relationship Management. The role will champion the marketing organization at large’s initiative to find more efficiencies through new tools and tech platforms that integrate the consumer journey across all marketing channels more seamlessly. This role will also create and contribute to a culture of continuous improvement, testing, and adaptability in the context of the ever-changing digital space.

The Sr. Digital Products & Marketing Manager will be a well-balanced leader, adept at driving results through collaboration, as this position will work closely with the larger marketing team and cross-functionally with IT and Consumer Marketing & Insights (CMI) to develop, oversee, execute, and integrate cutting-edge data capture tools and analytics to inform and develop a holistic Customer Relations Management strategy into everything the marketing team does. The position also requires direct development of and oversight of digital marketing campaigns and strategies as well as collaborating with various dairy category managers, sales, R&D, finance, and external agency teams to achieve high-level business results. As our digital products expert, this role will also, in collaboration with IT and CMI help spearhead enterprise wide digital solutions that enhance marketing capabilities across every consumer touch-point at the co-op. This role will manage the day-to-day activities of the digital team as they develop digital marketing programs from soup to nuts from the continuing evolution of Tillamook.com, to Tillamaps, to email, mobile, SMS, push notifications to rich media and dark posts etc. As the Sr. Manager on the team, the role will oversee and provide direction to the CRM Manager and other related teams that acts as the first and most frequent human touchpoint for consumers. At the end of the day, the Sr. Digital Products & Marketing Manager ensures marketing efforts are infused with thoughtful, impactful digital activations that are aligned with the brand, achieve creative excellence, and are providing exceptional experiences to engage and grow Tillamook consumers into cult fans of the brand and super consumers of Tillamook products.

Here’s a day in the life:

Develop and align on overall digital strategy to deliver on high-level marketing goals and company objectives. Collaborate with brand teams, partner agencies, and senior marketing leadership to inform the annual brand planning process
Own the development of Customer Relationship Management expertise at TCCA, including standing up a CRM discipline and direct oversight of a CRM manager
Oversee complex workstreams with brand, product, and channel marketing teams to execute integrated cross-channel campaigns. Own proactive communication with internal marketing team and cross-functional groups, championing our digital marketing efforts
Oversee strategy, planning, design, development, user experience, and content calendar development across all digital consumer touchpoints (brand website, email marketing, social media, advertising, SEO/SEM, and emerging technologies)
Manage and mediate Digital and CRM agency relationships, contracts, cross-agency integration to maximize partner efficiency and effectiveness
Oversee a dedicated consumer relations team (which is responsible for all consumer inquiries via social media, email, phone, etc.) and turn each interaction into a meaningful digital brand touchpoint. Ensure each person voluntarily reaching out to us receives a warm welcome into our digital ecosystem
Foster a culture of continuous improvement by developing and implementing a framework for interactive testing. Then measure and analyze digital marketing channels to uncover actionable trends, insights, and forecasts. Constantly think creatively about the data to identify new opportunities and areas for improvement. Share results and learnings across internal teams to fully optimize consumer engagement
Identify, test, pilot, and scale emerging digital innovations. Work closely with Enterprise IT and recommend new ways of engaging our consumers, deepening our relationship with existing consumers, and turning these relationships into meaningful business for Tillamook and our partner retailers
Manage and maximize the digital marketing budget, allocating resources to the priorities that will deliver the most value to the business
Additional responsibilities include: researching new digital initiatives, beta testing, integrated reporting, creating marketing presentations and competitor research
Job knowledge, Skills, Abilities include:
Establish and maintain positive relationships with employees, supervisors and the general public; act as a team player while collaborating with diverse skillsets across multiple departments.
Leadership and passion for strategic planning, evolving processes, team building, and continuously improving skillsets
Outstanding verbal and written communication skills, including listening skills
Demonstrated attention to detail and accuracy
Knowledge of conflict resolution best practices and keen ability to creatively problem-solve
Work under pressure, meet deadlines, and be flexible in working on multiple projects simultaneously with little supervision
Overall comfort with computer systems is a must, including advanced skills in Microsoft programs including Outlook, Word, Excel, and PowerPoint. Knowledge of Google Analytics, Email Service Providers, search optimization tools, content management systems, social monitoring tools, blog platforms, etc. is a plus

Knowledge, skills, and abilities:

Bachelor’s degree in marketing, communications, or related field
7+ years of digital marketing experience and 2+ years of leadership and management
2-3 years working in an agency environment is a plus; experience in food marketing is a plus
Occasional night or weekend work. Occasional travel every 1-2 months

Industry leading benefit and reward programs:

We offer outstanding benefits to our employees. For more information, please visit the careers page: www.tillamook.com/careers.

We are committed to creating a diverse culture and inclusive conditions where all employees are heard, valued and feel a sense of belonging. We rely on different perspectives, thoughts, backgrounds and cultures to inform our work, to help us be better as a brand and as an employer and to fuel our success. We are seeking talent from a wide range of diversity, perspectives and backgrounds to join our exceptional organization and help us build our future.