Sr. Manager, Channel Marketing Strategy for Silicon Valley Bank - Austin TX

At Silicon Valley Bank, we support the businesses that invent the future. We help innovators, enterprises and investors move bold ideas forward, fast. Today, we provide a range of banking services to companies of all sizes in innovation centers around the world. SVB Financial Group’s businesses offer commercial, investment and private banking, asset management, private wealth management, brokerage and investment services and funds management services to companies in the technology, life science and healthcare, private equity and venture capital, and premium wine industries.

We believe that SVB and the innovation ecosystem benefit from a diversity of opinions and ideas. SVB works diligently to attract and retain employees with different backgrounds, experiences and demographics. We actively engage with industry groups and initiatives that make diversity, equity, and inclusion a top priority in the innovation economy.

SVB offers the insights and connections companies need to be successful. The Marketing organization has an important role to play in building the brand of a trusted advisor with clients and prospects and engaging them in a whole new way of doing business with SVB. Our opportunity is to scale this part of our value proposition to all segments and client tiers and continue to differentiate SVB.

Our Marketing Vision

• We act as Client Champions, delivering experiences to guide every client on their journey toward success
• We build our brand and amplify our message to drive SVB’s growth in the global innovation economy
• We apply data-driven marketing and new ways of working to activate the full power of SVB across all touchpoints
• Our diverse team of experts is collaborative, curious, creative and role models SVB values

Our Values

• We start with empathy for others
• We speak and act with integrity
• We embrace diverse perspectives
• We take responsibility
• We keep learning and improving

The Opportunity

Silicon Valley Bank is seeking a Sr. Manager, Channel Marketing Strategy to be responsible for managing our channel marketing strategy team as well as focused on strategizing, planning and oversight of marketing campaigns to our clients and prospects. This role will report into the Sr. Director, Channel Marketing.

We are seeking an experienced marketing channel strategist who is passionate and able to build strategic marketing campaigns as well as lead and develop the newly formed team. This role will be responsible for developing integrated cross-channel approaches to reach targeted clients across touchpoints. This requires extensive knowledge and

understanding of marketing campaign strategies, deep digital marketing channel experience and knowledge in measurement across the buyer journey.

It will also be an opportunity for this role to bring forward ideas to enhance existing or build new channels to engage with clients and prospects. In the role, you will be aligned to an Agile marketing pod to provide drive digital marketing and cross-channel integrated marketing programs.

We are looking for a proven leader who can help us elevate our campaign and channel marketing strategies.

Responsibilities

• Develop cross channel marketing strategies that align with BU and Corporate marketing strategies and goals
• Define channel KPIs that align to overall strategic priorities across multiple business units, sectors, and segments
• Prioritize the integration of all marketing channels (paid, owned, earned), digital channel intent
• Develops experimentation strategies across channels
• Ensure ability to deliver initiatives according to pre-defined segmentation schemes
• Conduct on-going analysis of current channel mix and explore new ideas and approaches
• Build and maintain effective relationships with various business partners including sales, business leads, and key decision makers. Proactively foster communication between stakeholders.
• Establish frameworks and standards for the Channel Marketing Strategy team to develop consistent and effective channel strategies

Required Education/Experience

• 10-12 years in integrated marketing and channel strategy roles in large complex organization, with 3-5 years of people management experience
• 7+ years of data-driven marketing planning and execution
• 5+ years of leading and mentoring/coaching digital marketing strategists
• Extensive experience collaborating between channels (SEO, Display, Social, etc.).
• Experience serving, collaborating with and influencing across all levels through persuasive storytelling
• Experience developing cross-channel product and marketing plans that meet/exceed global business objectives.
• Experience interpreting marketing data to drive decision-making
• 5+ years in B2B marketing in financial services
• Agency or advertiser-side experience a plus
• Strong understanding of search engine marketing process and best practices around multi-channel campaign structure and optimization
• Designed and implemented triggered based communications