Digital Marketing in Norfolk, VA

Digital Marketing in Norfolk, VA

A photograph taken in Virginia, for Norfolk Digital Marketing

There are lots of digital marketing opportunities in the Norfolk market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Norfolk you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Norfolk is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Norfolk can bring your career or business from start-up to wall street!

Testing Centers in Norfolk

Cross Data Inc.
Norfolk State University
Norfolk Technical Center
Old Dominion University - Norfolk
Tidewater Community College (WFD)
   View all Testing Center

Digital Marketing Courses

Get the right training

Right here in Norfolk there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.

Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Norfolk. Make sure you get the right training as there is a lot of fluff or “sales” like content available.

Lead the team

Norfolk has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Virginia.

What is leadership? How does one who is in Digital Marketing in Norfolk become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.

Get the job you want

Work with recruiting professionals in Norfolk

Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Norfolk. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?

It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Norfolk this data needs to be translated into something the business leaders can understand and make decisions.

Get the respect you deserve

Validate your experience

Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Norfolk. By completing a digital marketing certification, you can validate your experience and build your authority.

When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Norfolk or throughout the globe.

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Norfolk. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Norfolk and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

Drive successful Digital Marketing campaigns

Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Norfolk or Virginia, and even the country or world and relate them to the brand strategy.

You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Norfolk determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.

With leadership comes responsibility.

As a professional digital marketer in Norfolk, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Norfolk? How many on average staff members make up the digital marketing team at companies in Norfolk? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

About Norfolk in Virginia

Area map of Norfolk, for Digital Marketing

A legacy of maritime history, Norfolk is the commercial and cultural crux of the Hampton Roads region in coastal Virginia.  The world's largest naval base is located in Norfolk, along with NATO Strategic Command Center. Military, defense and maritime shipbuilding are predominant industries. Norfolk also hosts Maersk Lines, a subsidiary of the world class maritime leader as well as the French liner firm CMA CGM.  Other key companies include Blackhawk Products and Landmark Communications 

The combined presence of military, maritime and media is also spurring a digital workplace -- check out a few top digital agencies as VisionEFX and Primm Advertising.

Culture vultures will enjoy the maritime heritage including the Nauticus museum, the Chrysler Museum of Art and Norfolk Botanical Gardens.

More Resources in Virginia

  • Chesapeake - Virginia
  • Richmond - Virginia
  • Virginia Beach - Virginia