Digital Marketing in Norfolk, VA
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Norfolk may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Norfolk to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Norfolk is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Norfolk can support just about any type of dream you may have.
Testing Centers in Norfolk• Cross Data Inc.
• Norfolk State University
• Norfolk Technical Center
• Old Dominion University - Norfolk
• Tidewater Community College (WFD)
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Digital Marketing Courses
Get the right training
Right here in Norfolk there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Norfolk. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Lead the team
Norfolk has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Virginia.
What is leadership? How does one who is in Digital Marketing in Norfolk become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Norfolk, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Norfolk to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
In a major marketing like Norfolk, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Norfolk. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Getting Digital Marketing Support in Norfolk
Maybe Norfolk is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.
So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Norfolk? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!
Work with recruiting professionals in Norfolk
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Norfolk. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Norfolk this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Norfolk or Virginia, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Norfolk determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
With leadership comes responsibility.
As a professional digital marketer in Norfolk, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.
How many Digital Marketing Managers or executive roles are in Norfolk? How many on average staff members make up the digital marketing team at companies in Norfolk? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.
Become an influencer in Norfolk
Becoming an influencer is a great way to help you build your personal brand. Take a look around Norfolk and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
About Norfolk in Virginia
A legacy of maritime history, Norfolk is the commercial and cultural crux of the Hampton Roads region in coastal Virginia. The world's largest naval base is located in Norfolk, along with NATO Strategic Command Center. Military, defense and maritime shipbuilding are predominant industries. Norfolk also hosts Maersk Lines, a subsidiary of the world class maritime leader as well as the French liner firm CMA CGM. Other key companies include Blackhawk Products and Landmark Communications
Culture vultures will enjoy the maritime heritage including the Nauticus museum, the Chrysler Museum of Art and Norfolk Botanical Gardens.