Digital Marketing Well Done

Just read through this interesting strategy that Xfinity completed.  Talk about working in the Awareness and Interest Zone, this is how it is done.

Imagine watching video and seeing how much it is costing you to stream the content if you are on a carrier that does not offer unlimited data. 

I think you would be making the switch quickly!

That is the whole point of this great digital marketing strategy which integrates Google streaming data from YouTube in real time.  Then the counter overlays costs and boom! 

You got eye popping awareness which is specifically targeted to carriers that don't offer unlimited which Google can serve these ads!

Well done!

finity Mobile had a seemingly simple idea: give potential customers sticker shock by showing them how much their data actually costs them. By leaning into data from videos on YouTube, Xfinity Mobile created a series of pre-roll six-second ads that showed viewers how much the video they were about to watch would cost to stream using data from their current cellular provider. See how the company brought the idea to life.

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