Marketing Automation is KEY to YOUR Business!
It is not just a contact keeper anymore. A fully integrated marketing suite can give you a competitive advantage in the marketplace.
Jeff Stanislow, the CEO of Chief Internet Marketer explains marketing automation and how it si a very important part of your digital marketing strategy and business.
Topics Covered Include:
- This webinar will cover the following topics.
- What is Marketing Automation?
- How does it work?
- How can it help my business?
- How much does it cost?
- Is it easy?
- Emerging key benefits
- The future of Marketing Automation
Interested in a free demo of our Marketing Automation Tool? Contact Us today!
Watch the presentation now on our YouTube Channel:
Transcripts of the Presentation:
[00:00:00] Hi, this is Jeff Stanislow. Well, the chief chief internet marketer and we're here to talk to you today about marketing automation. Appreciate you spending your time with me and we're going to die off right in a little about me twenty year digital marketing rookie as I say just because the internet has changed so fast and continues to change fast. I don't think anybody can be a true professional it is so Dynamic and it's so broad but it's just kind of an inside joke with me gone myself, but twenty-year digital marketing repeating. So I am the owner of Chief internet marketer digital marketing certifications Consulting and Professional Services offices isn't Detroit Silicon Valley in Tampa, New York. Actually the Silicon Valley is in New York now, so who's who I was and who was who in tech for crain's Detroit? I'm a radio show host here in Tampa now business and marketing job.
[00:01:01] A lot am 820 I speaking that many events including Innovative element Madcon New York City internet world and many more. I work with fortune five hundred thousand solid solo entrepreneurs. So I'm a board member at adventhealth USF HCC and Florida State University. I serve on there digital marketing advisory boards.
[00:01:26] Today's agenda we're going to go through is what is marketing automation. Why is it so popular? You know, what does it do? How does it work? We're going to talk about best practices. I give you an idea budgets on how much this stuff costs and the future of marketing automation.
[00:01:49] So definition marketing automation is technology that manages marketing processes and multi-functional campaigns across multiple channels automatically sounds pretty easy seems fairly straightforward, but it is actually can be complicated and it can be tedious. But when you put the effort into marketing Automation in the long run, it definitely streamlines your processes and makes things easier.
[00:02:21] But why is it so popular? Well, it's powerful.
[00:02:27] It's comprehensive. It is easy not necessarily easy as in putting together a marketing automation strategy, but a lot of the tools sets are pretty easy to use the way to get those things doing what you want to do is challenging and difficult and you have to think a lot about it. It's fast so it can be efficient for you. Once you got a campaign up and running home and you've defined your actions it automate sit since so therefore it's fast it can be fun. It can be interesting. It's also Innovative and it can be impactful to your business. That's why it's popular.
[00:03:11] So what does it do content marketing does a lot of different things most of the people are familiar with content marketing is related to lead generation and sales opportunities. You can see here nurtured leads produce on average of 20% increase in sales opportunities Richard versus non nurtured leads.
[00:03:33] Content marketing and marketing automation worked together is a way to nurture these leads and you see here that businesses that he used the automation to nurture prospects experience of 451 increase in percent increase in qualified leads. One of the things I'm pushing automation does for you is I can actually help score your leads that come in by what they do will talk about that a little bit further, but other things that it does it does again content contact management Sales Management lead generation lead scoring form and lead and landing page generations and building email campaign. Social media pay-per-click integration chatbots webinar video calls and more. It's a very comprehensive discipline that works well with dead
[00:04:32] content marketing and digital marketing in the same
[00:04:38] or how does it work? I mean basically in a nutshell you collect data through interactions. So those interactions can be through a website that can be done through email campaign. They can be done through apps or applications on mobile devices. They can be done through social media and they can be hand entered into the system directly. But what this allows you to do is it allows you to create a 360 degree view of your contact or your customer your potential customer.
[00:05:13] From there the marketing automation process kicks in allows you to streamline segmentations.
[00:05:21] It allows you to build audiences and build Persona of those audiences.
[00:05:28] So you can create targeted messages that are relevant.
[00:05:33] personalized and trackable
[00:05:39] some of the best practices when it comes to marketing automation is starting up front spend a lot of time up front going to emphasize this enough. You have to Define your goals. You have to collaborate on those goals with other business units, you have to create detailed workflows on how this data is going to be measured captured parsed presented segmented and messages communicated. So creating these workflows is important job example is I just recently set up a chatbot with our marketing automation software. It's a new release, but when you're defining creating your check back, you got to think chatbot home. You got to think about okay. How's it going to get distributed? What page is it's going to be on what date are we going to capture what we going to ask for and then you build outflows based on in Iraq.
[00:06:38] so if it's a sales question then this thread if it is a marketing question some This Thread if it's a support question send them this way and then marketing automation wage drill deeper into answering several of those first few lines of questions that a customer Prospect might have
[00:06:58] so then you have to prepare the data after the workflows structure segmentation and how you're going to capture it. Then you got to determine your content strategy. What is the contract? What is it messaging? How are you going to make Dynamic content marketing automation allows you to segment content build it dynamically on the fly, but you actually still have to write the contract. It doesn't do that for you. So if you're looking to Target a certain Persona of your customer base, let's say you're looking to Target women in your customer base that are ages 18-24 with a new product that you have that is good for athletes. Will you have to build that structure in that strategy and you have to build that messaging for that wage content automation can actually help you slice and dice the data and build the list for an email campaign capture information and data billed forms, and they can do a lot of round that but
[00:07:58] You have to put in the work to adjust the time to find the goals create the workflows and compare the data and determine the content strategy in the example that I just talked about trying to reach female athletes eighteen to twenty-four. You're also going to want to look at your social media Landscapes as well because that will be a part of where your audience it is. And how do you communicate with them? And how do you say grant that audience? And how do you drive them into this marketing automation program that you're looking for?
[00:08:32] I'm one of the best practices is to do a slow roll-out. Don't try to change the world in one day when it comes down to I using marketing automation. There's a lot of tools that can be done on a lot of functions and features, but you don't have to figure it out all in one day. You know, one of your goals is could be to understand how lead scoring Works understand that lead scoring in your in your marketing automation is probably one of the more important things it actually tracks the interactions with your customer Prospect. So if a project it's an email campaign and they open that email can point campaign. They get assigned a value get that email campaign has a link and the user then clicks on the link above that link has a value if you have a white paper that downloads and that user downloads the white paper. It creates a value if they come back for a follow-up to their wage.
[00:09:31] Like within 30 days that creates a value so you can understand by measuring the user interactions with your marketing efforts how much more wage that one person and we may have a high leads or who's interacting with your your content versus someone that who just maybe open the email one time. So it allows you to then work with the layout low-hanging fruit. And that's why those numbers that stated above the conversion rates and the percentage increase of working nurtured leads is so much higher than working non-stop nurtured leads and you going to want to analyze the campaigns optimize them make them better and then continue to move forward but always remember what you put into the efforts of your marketing office automation is what you're going to get out. You know, it's really simple to create an email blast and send all it is much more complicated to create wage.
[00:10:31] Dynamic email content based on Persona and manage multiple lists and multiple creatives and multiple content and then it is to send out one campaign, but your results will be directly proportionate to the effort.
[00:10:49] Kind of some budgets for small to medium-sized companies. I would think that depending on the application that you work with and marketing automation on the lower end. You'll see some some opportunities offered $500 to $1,000 a month for small to medium-sized businesses and the applications will be fairly robust, but they might be kludgy it might not have all the integration that you would like to have them into into other applications, but they can get you know, the eighty-twenty rule done for you medium to large businesses. You can look at marketing automation, uh budgets of $2,500 to $10,000 a month and that's a budget that you would probably pay the provider such as home. Um, uh hub spot sharp spring sales force and many of these other types of marketing automation software there are you can actually get wage
[00:11:49] Applications that are disparate and maybe like if your email campaign you can use. Mail or MailChimp or you know, some other type of email marketing engine and independently of it, but when you start looking at all the functionalities of what a marketing automation tools that can provide to you then you start understanding why you want it all in one spot. So for a medium to large business a good budget would be $2,500 to $10,000 per month it a lot of it depends on how many people are in your contact universe as a company and or how many licenses that you need for your marketing team or your support team a larger Enterprise solution a larger to Enterprise Solutions custom work were sales force is working with you directly and you have a hand up a Hands-On rep that's dedicated to yep.
[00:12:49] Business that's rolling out high-value Hai integration content into your your back end office, you know those projects $50,000 off per month. So if you're interested to be happy to set up a download of our marketing automation partner budgets for the client that we use the application that we use is about 1000 volt $2,000 a month for the service. But it it's pretty robust in from the handle. Probably I would say up to up to that medium sized business, maybe small-to-medium, but he's definitely, you know thousands of contacts and uh, no problem multiple users. Feel free to schedule your demo. You can just email me Jeff at Chief internet marketer off Tom and just putting subject line demo or marketing automation demo. And again, it's Jeff at Chief internet marketer.
[00:13:47] Be happy to talk with you about that. So the future of marketing automation is is a strong and it's going to continue to grow them is you know Innovation and Technology are going to continue to grow rapidly. It is going to continue and become even more of a software-as-a-service model. We're cloud computing. There's going to continue to add value to the application itself of the core functionality of what it can do will continue to add continued integration into other applications like slack or you know, long time tracking applications and other business things that you'll be using will continue to integrate and you'll have continued uh, you know dead
[00:14:47] Stability meaning that you know more and more people would trust that. It's going to be there for them on the cloud. They don't need to have it on their their servers. They don't need to own the exact location and they can log in from anywhere and trust that it's going to be there. So, you know marketing automation as I mentioned you can do so much wrong with it. It allows you and a lot of the concept of marketing automation tools that you know are Beyond sales tracking does sales tracking it can do pipeline reporting. It can garnish information. They can score your leads, but other applications that are growing inside of marketing automation tool sets our social media integration where you can run your social media accounts right from inside your marketing automation.
[00:15:41] You're going to see a lot more integration of pay-per-click or Google ads integration right into the marketing automation. You're going to see chatbots. Like I just mentioned we just released off our first chatbot were testing about on Chief internet marketers through our marketing automation tool, but what's nice about that chat box being integrated into our marketing automation software is that if someone engages us that's already in our our world is already registered for something we can actually leaps or that they integrated a chat with us and not know who it is. And so we'll be able to reach out and contact them with a custom message or one-on-one call and you know, you seen a lot more of this integration this value-added tool set the sharp the application that we use just actually launched a single click sign on for webinars and conference calls where you don't need to down.
[00:16:40] Any software I can simply just send a link to one of our customers in our American automation database and they just open it up and I'm right there no software to download, you know, no application to install very simple very easy to use. So you're going to concede you continue to see these added values to grow in this marketing automation World wage, which is going to just continue to grow the whole future of marketing automation.
[00:17:11] So with that, you know, I'd like to kind of conclude that are my presentation and thank you all for attending. If you'd like more information. Feel free to contact me that there's my email you can visit our website if you'd like to connect on LinkedIn just search GIF stand slow on LinkedIn and send me a note that you attended a webinar with me and I'd be happy to conduct connect with you on LinkedIn or answer any questions that you might have about marketing automation or anything related to digital marketing happy. They're happy to help. Hopefully you found this informative if there's something specifically that you want to find out about marketing automation. Let me know. This is a top-level. I'm going to be doing more days. We're going to dive in deeper into wage more of the guts of of of marketing automation content marketing digital marketing email marketing as we continue to do this webinars for free choice.
[00:18:11] During this period of time to help people gain some more value and and knowledge of of what we do. So, thanks again. Again, this is Jeff Stanislow. I appreciate your time.