Digital Marketing in Boston, MA

Digital Marketing in Boston, MA

A photograph taken in Massachussets, for Boston Digital Marketing

Often times in Boston one could get lost with all the activities in Digital Marketing. From small specialized meetings for left-handed Search Engine Optimization specialists to major industry events covering all things digital. Chief Internet Marketer wants to help you navigate what Boston has to offer you as a digital marketing professional. Jobs, events, agencies, educational options, brands, capital, and more information about local resources in Boston are listed below.

Upcoming events in Boston

TechSEO Boost
Digital Summit Boston
Inbound 2019
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Newest jobs in Boston

Digital Content Manager
Senior Project Manager/Digital Producer for Northeastern University
Senior Content Strategist for Klaviyo
Director of Digital Marketing (Asia) for Grand Circle Corporation
Digital Marketing Director for LEWIS
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Digital Marketing Courses

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Boston being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Boston as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Lead the team

Boston has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Massachussets.

What is leadership? How does one who is in Digital Marketing in Boston become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.

Work right here in Boston

Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Boston. With Boston being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.

Just look at all the opportunities in Boston. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Boston, as it is one of the top 50 major metropolitan markets.

Proctored Exams Add Credibility

If you are looking at a high value digital marketing certification in Boston, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.

How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Boston to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!

Get the job you want

In a major marketing like Boston, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.

Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Boston. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.

Become a Professional Digital Marketer

Boston is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout Massachussets.

The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Boston, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.

Earn more by getting certified

Certified professionals in most cases earn more money. Most likely true in Boston as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.

Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Boston as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.

Getting Digital Marketing Support in Boston

Maybe Boston is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.

So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Boston? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!

Get the respect you deserve

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Boston. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Boston and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

Drive successful Digital Marketing campaigns

Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Boston or Massachussets, and even the country or world and relate them to the brand strategy.

You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Boston determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.

With leadership comes responsibility.

As a professional digital marketer in Boston, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Boston? How many on average staff members make up the digital marketing team at companies in Boston? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become an influencer in Boston

Becoming an influencer is a great way to help you build your personal brand. Take a look around Boston and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

About Boston in Massachussets

Area map of Boston, for Digital Marketing

Colonial. Cosmopolitan. Classic. Casual. Coastal hub. Rediscover Boston and a historical Marathon legacy of education, arts and culture from the Boston Pops to the Green Monster at Fenway to the sailing at Nantucket.  

Major industries include finance, medicine and life sciences, maritime and fishing. The Boston metro area comprises the 6th largest economy nationally and amid the top 15 international world class best  markets. Boston has become a center for venture capital firms and home to the Santander Bank headquarters and publisher Houghton Mifflin Harcourt.

Prominent Fortune 500 companies include General Electric, Liberty Mutual, John Hancock, Oracle, Mass General Hospital, MIT, Rayathon and Staples call Boston home base. Major retail includes major athletic and footwear companies asConverse,  Reebok, New Balance and Puma.

With the digital horizon demanding more skilled workers, here's a few Boston tech firms in the hunt for skilled workforce: Rapid7, riskmethods, Cantina and MedTouch. Or explore a few trending startups as DraftKings tagged as the Game inside the Game. Toast: a trending restaurant management platform or Circle: global crypto finance...to manage great career potential at these best top Beantown digital agencies including Boston Web Partners, Tribal Vision and Boathouse.