Digital Marketing in Boston, MA

Digital Marketing in Boston, MA

A photograph taken in Massachussets, for Boston Digital Marketing

Are you a digital marketer? Or would like to explore a career in digital marketing? Then Boston may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Boston to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Boston is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Boston can support just about any type of dream you may have.

Upcoming events in Boston

TechSEO Boost
Digital Summit Boston
Inbound 2019
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Newest jobs in Boston

Digital Content Manager
Senior Project Manager/Digital Producer for Northeastern University
Senior Content Strategist for Klaviyo
Director of Digital Marketing (Asia) for Grand Circle Corporation
Digital Marketing Director for LEWIS
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Digital Marketing Courses

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Boston being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Boston as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Right Training - Right Here in Boston

With digital marketing and all the technology available you can get the right training in Boston. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.

Lots of different companies in Boston offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.

Proctored Exams Add Credibility

If you are looking at a high value digital marketing certification in Boston, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.

How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Boston to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!

Get the job you want

Become a Professional Digital Marketer

Boston is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout Massachussets.

The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Boston, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.

Getting Digital Marketing Support in Boston

Maybe Boston is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.

So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Boston? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!

Work with recruiting professionals in Boston

Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Boston. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?

It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Boston this data needs to be translated into something the business leaders can understand and make decisions.

Get the respect you deserve

Validate your experience

Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Boston. By completing a digital marketing certification, you can validate your experience and build your authority.

When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Boston or throughout the globe.

Drive successful Digital Marketing campaigns

Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Boston or Massachussets, and even the country or world and relate them to the brand strategy.

You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Boston determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.

With leadership comes responsibility.

As a professional digital marketer in Boston, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Boston? How many on average staff members make up the digital marketing team at companies in Boston? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become an influencer in Boston

Becoming an influencer is a great way to help you build your personal brand. Take a look around Boston and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

About Boston in Massachussets

Area map of Boston, for Digital Marketing

Colonial. Cosmopolitan. Classic. Casual. Coastal hub. Rediscover Boston and a historical Marathon legacy of education, arts and culture from the Boston Pops to the Green Monster at Fenway to the sailing at Nantucket.  

Major industries include finance, medicine and life sciences, maritime and fishing. The Boston metro area comprises the 6th largest economy nationally and amid the top 15 international world class best  markets. Boston has become a center for venture capital firms and home to the Santander Bank headquarters and publisher Houghton Mifflin Harcourt.

Prominent Fortune 500 companies include General Electric, Liberty Mutual, John Hancock, Oracle, Mass General Hospital, MIT, Rayathon and Staples call Boston home base. Major retail includes major athletic and footwear companies asConverse,  Reebok, New Balance and Puma.

With the digital horizon demanding more skilled workers, here's a few Boston tech firms in the hunt for skilled workforce: Rapid7, riskmethods, Cantina and MedTouch. Or explore a few trending startups as DraftKings tagged as the Game inside the Game. Toast: a trending restaurant management platform or Circle: global crypto finance...to manage great career potential at these best top Beantown digital agencies including Boston Web Partners, Tribal Vision and Boathouse.