Digital Marketing in Madison, WI

Digital Marketing in Madison, WI

A photograph taken in Wisconsin, for Madison Digital Marketing

Are you a digital marketer? Or would like to explore a career in digital marketing? Then Madison may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Madison to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Madison is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Madison can support just about any type of dream you may have.

Testing Centers in Madison

Madison College
Madison College - Truax Campus
Madison College- South
New Horizons of Wisconsin
Pearson Professional Centers-Madison WI
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Newest jobs in Madison

Digital Marketing Manager
Senior Manager - Digital Marketing
Digital Marketing Coordinator In Madison
Digital Marketing Manager Job In Madison
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Digital Marketing Courses

Get the right training

Right here in Madison there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.

Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Madison. Make sure you get the right training as there is a lot of fluff or “sales” like content available.

Lead the team

Madison has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Wisconsin.

What is leadership? How does one who is in Digital Marketing in Madison become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.

Work right here in Madison

Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Madison. With Madison being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.

Just look at all the opportunities in Madison. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Madison, as it is one of the top 50 major metropolitan markets.

Get the job you want

Earn more by getting certified

Certified professionals in most cases earn more money. Most likely true in Madison as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.

Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Madison as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.

Get the respect you deserve

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Madison. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Madison and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

Become an influencer in Madison

Becoming an influencer is a great way to help you build your personal brand. Take a look around Madison and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

About Madison in Wisconsin

Area map of Madison, for Digital Marketing

The state capitol and home to the state university. Key industries include education, healthcare though transitioning to trending scientific/ technology sector.

Madison is home to top companies as Alliant Energy, Spectrum Brands and CUNA Mutual Group. Tech companies with regional presence includes Google, Microsoft and Zendesk.

Tech innovation thrives in the area with incubator and accelerator growth of enterprises as Sector67, gener8tor, 100state and Janesville Innovation Center.

With the digital revolution already surging in the area, top startups include EatStreet: an indie food ordering service already serving 150K restaurants in 250 cities. Healthmyne: Quantitative Imaging Decision Support (QIDS)® software platform and its Rapid Precise Metrics (RPM)™

Healthfinch: automated delivery of prescription refill and pre-visit planning.

To experience the digital growth, sample a few of Madtown top shops including: Acumium, The Digital Ring and The Madison Marketing Group.

Culture vultures will enjoy the lakes plus local dining scene of cheese and pretzels, brats and beers.