Digital Marketing in Oakland, CA
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Oakland may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Oakland to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Oakland is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Oakland can support just about any type of dream you may have.
Testing Centers in Oakland• Pearson Professional Centers-Oakland CA
• The Stride Center
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Newest jobs in Oakland• Senior Manager, UX Strategy & Content for Blue Shield of California
• SEM Director
• Digital Marketing Manager
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Digital Marketing Courses
Get the right training
Right here in Oakland there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Oakland. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Oakland being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Oakland as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Get the job you want
In a major marketing like Oakland, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Oakland. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Become a Professional Digital Marketer
Oakland is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout California.
The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Oakland, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Oakland as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Oakland as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Work with recruiting professionals in Oakland
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Oakland. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Oakland this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Oakland. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Oakland or throughout the globe.
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Oakland. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Oakland and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Oakland or California, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Oakland determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
With leadership comes responsibility.
As a professional digital marketer in Oakland, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.
How many Digital Marketing Managers or executive roles are in Oakland? How many on average staff members make up the digital marketing team at companies in Oakland? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.
Become an influencer in Oakland
Becoming an influencer is a great way to help you build your personal brand. Take a look around Oakland and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
About Oakland in California
Oakland is the 8th largest city in California with just under 500,000 residents. Nearly 40% of residents over 25 have obtained a bachelor's degree or higher, making it a very educated city.
The Port of Oakland handless 99% of containerized transport goods in Northern California, and is 5th in the country by cargo volume. East Bay is also home to popular brand as Clorox, Dreyer's Ice Cream and Kaiser Permanente. High tech companies that call Oakland home includes, Ask.com and Pandora.
The Bright Side of the Bay is offering bright potential with these startups including VSCO photography, 99designs ( global creative platform ) Ceres Imaging ( faring app ) Roofstock ( real estate app ) Check out best Bay digital firms as Becker Media, Pixel by Inch and Candeavor.