Digital Marketing in Philadelphia, PA

Digital Marketing in Philadelphia, PA

A photograph taken in Pennsylvania, for Philadelphia Digital Marketing

Often times in Philadelphia one could get lost with all the activities in Digital Marketing. From small specialized meetings for left-handed Search Engine Optimization specialists to major industry events covering all things digital. Chief Internet Marketer wants to help you navigate what Philadelphia has to offer you as a digital marketing professional. Jobs, events, agencies, educational options, brands, capital, and more information about local resources in Philadelphia are listed below.

Testing Centers in Philadelphia

Community College of Philadelphia
Community Learning Center
Connection Training Services
Pearson Professional Centers-Philadelphia PA
Temple University
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Upcoming events in Philadelphia

Digital Summit Philadelphia
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Newest jobs in Philadelphia

Senior Social Media Strategist for Power Home Remodeling
Senior Social Media Strategist
Senior Social Media Strategist
Social Media Director
Sr. Analyst, Digital Marketing for Comcast
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Digital Marketing Courses

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Philadelphia being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Philadelphia as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Lead the team

Philadelphia has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Pennsylvania.

What is leadership? How does one who is in Digital Marketing in Philadelphia become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.

Right Training - Right Here in Philadelphia

With digital marketing and all the technology available you can get the right training in Philadelphia. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.

Lots of different companies in Philadelphia offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.

Proctored Exams Add Credibility

If you are looking at a high value digital marketing certification in Philadelphia, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.

How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Philadelphia to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!

Get the job you want

In a major marketing like Philadelphia, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.

Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Philadelphia. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.

Work with recruiting professionals in Philadelphia

Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Philadelphia. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?

It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Philadelphia this data needs to be translated into something the business leaders can understand and make decisions.

Get the respect you deserve

Validate your experience

Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Philadelphia. By completing a digital marketing certification, you can validate your experience and build your authority.

When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Philadelphia or throughout the globe.

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Philadelphia. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Philadelphia and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

Drive successful Digital Marketing campaigns

Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Philadelphia or Pennsylvania, and even the country or world and relate them to the brand strategy.

You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Philadelphia determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.

With leadership comes responsibility.

As a professional digital marketer in Philadelphia, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Philadelphia? How many on average staff members make up the digital marketing team at companies in Philadelphia? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become a mentor and help other Digital Marketers in Philadelphia

As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Philadelphia is always important as they are assets to the local economy.

Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Philadelphia.

About Philadelphia in Pennsylvania

Area map of Philadelphia, for Digital Marketing

Philadelphia ranks in the top five largest metropolitan areas, steeped in historical history amid Independence Hall, the Liberty Bell and famous Museum steps.  Yo, that's a lot of opportunity for surging digital demand. Major economic sectors include academia and manufacturing, biotech and telecom as well as cultural tourism and financial.  Development initiatives include transportation, arts, also including investment projects along the waterfront and renovation of the Pennsylvania Convention Center. The Port of Philadelphia is a world class freshwater shipping complex, handling the largest volume of international tonnage along the East Coast.

Education and health have emerged as strongest economic sectors with projective increase digital workplace anticipated. The City of Brotherly Love hosts 15 Fortune 500 companies including

AmerisourceBergen, DowDupont and Comcast - that also made the list of a top best place to work.  Prime Philly digital agencies include: Brolik, Hero Digital and Momentum Digital.

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