Digital Marketing in Philadelphia, PA
There are lots of digital marketing opportunities in the Philadelphia market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Philadelphia you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Philadelphia is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Philadelphia can bring your career or business from start-up to wall street!
Testing Centers in Philadelphia• Community College of Philadelphia
• Community Learning Center
• Connection Training Services
• Pearson Professional Centers-Philadelphia PA
• Temple University
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Upcoming events in Philadelphia• Digital Summit Philadelphia
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Newest jobs in Philadelphia• Senior Social Media Strategist for Power Home Remodeling
• Senior Social Media Strategist
• Senior Social Media Strategist
• Social Media Director
• Sr. Analyst, Digital Marketing for Comcast
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Digital Marketing Courses
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Philadelphia being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Philadelphia as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Philadelphia, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Philadelphia to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Philadelphia as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Philadelphia as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Fight for the Digital Marketing Opportunity
As you know it is competitive in the business world. It is also competitive in Digital Marketing, especially in Philadelphia where many people know each other. What are you doing to help your career? You must stay on top of it if you want to win. When spending your time on your career find the right path and opportunity for you and go out and get it.
Digital Marketing Jobs will be abundant in Philadelphia for some time to come. Great organizations are located right here, and they need your help. As a certified professional digital marketer with validation from industry leaders you will automatically be in the forefront to win your next career move.
Getting Digital Marketing Support in Philadelphia
Maybe Philadelphia is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.
So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Philadelphia? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!
Work with recruiting professionals in Philadelphia
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Philadelphia. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Philadelphia this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Philadelphia. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Philadelphia or throughout the globe.
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Philadelphia. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Philadelphia and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Philadelphia or Pennsylvania, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Philadelphia determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
Become an influencer in Philadelphia
Becoming an influencer is a great way to help you build your personal brand. Take a look around Philadelphia and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Philadelphia
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Philadelphia is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Philadelphia.
About Philadelphia in Pennsylvania
Philadelphia ranks in the top five largest metropolitan areas, steeped in historical history amid Independence Hall, the Liberty Bell and famous Museum steps. Yo, that's a lot of opportunity for surging digital demand. Major economic sectors include academia and manufacturing, biotech and telecom as well as cultural tourism and financial. Development initiatives include transportation, arts, also including investment projects along the waterfront and renovation of the Pennsylvania Convention Center. The Port of Philadelphia is a world class freshwater shipping complex, handling the largest volume of international tonnage along the East Coast.
Education and health have emerged as strongest economic sectors with projective increase digital workplace anticipated. The City of Brotherly Love hosts 15 Fortune 500 companies including