Digital Marketing in Pittsburgh, PA
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Pittsburgh may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Pittsburgh to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Pittsburgh is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Pittsburgh can support just about any type of dream you may have.
Testing Centers in Pittsburgh• Goodwill of Southwestern Pennsylvania
• New Horizons Computer Learning Center
• Pearson Professional Centers-Pittsburgh(East) PA
• Pearson Professional Centers-Pittsburgh(West) PA
• ProTech Professional Technical Services Inc
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Newest jobs in Pittsburgh• Marketing Strategy Manager
• Digital Marketing Manager For GNC
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Digital Marketing Courses
Get the right training
Right here in Pittsburgh there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Pittsburgh. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Pittsburgh being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Pittsburgh as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Pittsburgh, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Pittsburgh to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
Become a Professional Digital Marketer
Pittsburgh is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout Pennsylvania.
The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Pittsburgh, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.
Work with recruiting professionals in Pittsburgh
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Pittsburgh. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Pittsburgh this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Pittsburgh. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Pittsburgh or throughout the globe.
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Pittsburgh. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Pittsburgh and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Pittsburgh or Pennsylvania, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Pittsburgh determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
Become an influencer in Pittsburgh
Becoming an influencer is a great way to help you build your personal brand. Take a look around Pittsburgh and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Pittsburgh
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Pittsburgh is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Pittsburgh.
About Pittsburgh in Pennsylvania
The Steel City welcomes innovation amid Gilded Age heritage. Pittsburgh situated at the verge of Three Rivers boasts more bridges than any other region anywhere, plus the fabled Incline with views of the Triangle.
The City of Champions boasts seven Fortune 500 companies with Kraft Heinz leading the field, as well as PNC Financial, PPG, Wesco and Dick's Sporting Goods. Iconic Steel giants US Steel and Alcoa boosted their ranking. Selection as host for the 2009 G-20 summit to illustrate Pittsburgh's transformation to a 21st century economy. Innovation and Tech growth is now a competitive gameplan.
Economic development initiatives include The Technology Collaborative that merges the Pittsburgh Digital Greenhouse and the Robotics Foundry to foster regional world-class assets in Advanced Electronics, Cyber Security, and Robotics.
Top tech startups include: Duolingo: an online language learning app that has already amassed millions of users. Petuum: an ecosystem platform that enables AI for enterprise. Innovu: Big Data portal. Check out the digital scene in Blitzburgh at these top agencies: Buzzhoney, LunaMetrics and Shawn Graham.
Culture vultures will enjoy the Carnegie museums, the Frick and the Warhol museum, plus All-American playing fields great dining.