Digital Marketing in Pittsburgh, PA
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Pittsburgh may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Pittsburgh to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Pittsburgh is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Pittsburgh can support just about any type of dream you may have.
Testing Centers in Pittsburgh• Goodwill of Southwestern Pennsylvania
• New Horizons Computer Learning Center
• Pearson Professional Centers-Pittsburgh(East) PA
• Pearson Professional Centers-Pittsburgh(West) PA
• ProTech Professional Technical Services Inc
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Newest jobs in Pittsburgh• Marketing Strategy Manager
• Digital Marketing Manager For GNC
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Digital Marketing Courses
Get the right training
Right here in Pittsburgh there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Pittsburgh. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Pittsburgh being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Pittsburgh as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Work right here in Pittsburgh
Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Pittsburgh. With Pittsburgh being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.
Just look at all the opportunities in Pittsburgh. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Pittsburgh, as it is one of the top 50 major metropolitan markets.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Pittsburgh, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Pittsburgh to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Pittsburgh as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Pittsburgh as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Getting Digital Marketing Support in Pittsburgh
Maybe Pittsburgh is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.
So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Pittsburgh? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!
Work with recruiting professionals in Pittsburgh
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Pittsburgh. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Pittsburgh this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Pittsburgh. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Pittsburgh or throughout the globe.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Pittsburgh or Pennsylvania, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Pittsburgh determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
With leadership comes responsibility.
As a professional digital marketer in Pittsburgh, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.
How many Digital Marketing Managers or executive roles are in Pittsburgh? How many on average staff members make up the digital marketing team at companies in Pittsburgh? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.
Become an influencer in Pittsburgh
Becoming an influencer is a great way to help you build your personal brand. Take a look around Pittsburgh and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Pittsburgh
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Pittsburgh is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Pittsburgh.
About Pittsburgh in Pennsylvania
The Steel City welcomes innovation amid Gilded Age heritage. Pittsburgh situated at the verge of Three Rivers boasts more bridges than any other region anywhere, plus the fabled Incline with views of the Triangle.
The City of Champions boasts seven Fortune 500 companies with Kraft Heinz leading the field, as well as PNC Financial, PPG, Wesco and Dick's Sporting Goods. Iconic Steel giants US Steel and Alcoa boosted their ranking. Selection as host for the 2009 G-20 summit to illustrate Pittsburgh's transformation to a 21st century economy. Innovation and Tech growth is now a competitive gameplan.
Economic development initiatives include The Technology Collaborative that merges the Pittsburgh Digital Greenhouse and the Robotics Foundry to foster regional world-class assets in Advanced Electronics, Cyber Security, and Robotics.
Top tech startups include: Duolingo: an online language learning app that has already amassed millions of users. Petuum: an ecosystem platform that enables AI for enterprise. Innovu: Big Data portal. Check out the digital scene in Blitzburgh at these top agencies: Buzzhoney, LunaMetrics and Shawn Graham.
Culture vultures will enjoy the Carnegie museums, the Frick and the Warhol museum, plus All-American playing fields great dining.