Digital Marketing in Pittsburgh, PA
There are lots of digital marketing opportunities in the Pittsburgh market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Pittsburgh you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Pittsburgh is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Pittsburgh can bring your career or business from start-up to wall street!
Testing Centers in Pittsburgh
• Goodwill of Southwestern Pennsylvania• New Horizons Computer Learning Center
• Pearson Professional Centers-Pittsburgh(East) PA
• Pearson Professional Centers-Pittsburgh(West) PA
• ProTech Professional Technical Services Inc
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Newest jobs in Pittsburgh
• Marketing Strategy Manager• Digital Marketing Manager For GNC
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Digital Marketing Courses
Get the right training
Right here in Pittsburgh there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Pittsburgh. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Lead the team
Pittsburgh has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Pennsylvania.
What is leadership? How does one who is in Digital Marketing in Pittsburgh become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.
Right Training - Right Here in Pittsburgh
With digital marketing and all the technology available you can get the right training in Pittsburgh. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Pittsburgh offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Pittsburgh, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Pittsburgh to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Pittsburgh as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Pittsburgh as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Pittsburgh. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Pittsburgh or throughout the globe.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Pittsburgh or Pennsylvania, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Pittsburgh determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
With leadership comes responsibility.
As a professional digital marketer in Pittsburgh, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.
How many Digital Marketing Managers or executive roles are in Pittsburgh? How many on average staff members make up the digital marketing team at companies in Pittsburgh? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.
Become a mentor and help other Digital Marketers in Pittsburgh
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Pittsburgh is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Pittsburgh.
About Pittsburgh in Pennsylvania
The Steel City welcomes innovation amid Gilded Age heritage. Pittsburgh situated at the verge of Three Rivers boasts more bridges than any other region anywhere, plus the fabled Incline with views of the Triangle.
The City of Champions boasts seven Fortune 500 companies with Kraft Heinz leading the field, as well as PNC Financial, PPG, Wesco and Dick's Sporting Goods. Iconic Steel giants US Steel and Alcoa boosted their ranking. Selection as host for the 2009 G-20 summit to illustrate Pittsburgh's transformation to a 21st century economy. Innovation and Tech growth is now a competitive gameplan.
Economic development initiatives include The Technology Collaborative that merges the Pittsburgh Digital Greenhouse and the Robotics Foundry to foster regional world-class assets in Advanced Electronics, Cyber Security, and Robotics.
Top tech startups include: Duolingo: an online language learning app that has already amassed millions of users. Petuum: an ecosystem platform that enables AI for enterprise. Innovu: Big Data portal. Check out the digital scene in Blitzburgh at these top agencies: Buzzhoney, LunaMetrics and Shawn Graham.
Culture vultures will enjoy the Carnegie museums, the Frick and the Warhol museum, plus All-American playing fields great dining.