Digital Marketing in Pittsburgh, PA

Digital Marketing in Pittsburgh, PA

A photograph taken in Pennsylvania, for Pittsburgh Digital Marketing

Often times in Pittsburgh one could get lost with all the activities in Digital Marketing. From small specialized meetings for left-handed Search Engine Optimization specialists to major industry events covering all things digital. Chief Internet Marketer wants to help you navigate what Pittsburgh has to offer you as a digital marketing professional. Jobs, events, agencies, educational options, brands, capital, and more information about local resources in Pittsburgh are listed below.

Testing Centers in Pittsburgh

Goodwill of Southwestern Pennsylvania
New Horizons Computer Learning Center
Pearson Professional Centers-Pittsburgh(East) PA
Pearson Professional Centers-Pittsburgh(West) PA
ProTech Professional Technical Services Inc
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Newest jobs in Pittsburgh

Marketing Strategy Manager
Digital Marketing Manager For GNC
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Digital Marketing Courses

Get the right training

Right here in Pittsburgh there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.

Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Pittsburgh. Make sure you get the right training as there is a lot of fluff or “sales” like content available.

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Pittsburgh being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Pittsburgh as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Lead the team

Pittsburgh has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Pennsylvania.

What is leadership? How does one who is in Digital Marketing in Pittsburgh become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.

Work right here in Pittsburgh

Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Pittsburgh. With Pittsburgh being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.

Just look at all the opportunities in Pittsburgh. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Pittsburgh, as it is one of the top 50 major metropolitan markets.

Right Training - Right Here in Pittsburgh

With digital marketing and all the technology available you can get the right training in Pittsburgh. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.

Lots of different companies in Pittsburgh offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.

Proctored Exams Add Credibility

If you are looking at a high value digital marketing certification in Pittsburgh, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.

How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Pittsburgh to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!

Get the job you want

In a major marketing like Pittsburgh, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.

Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Pittsburgh. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.

Become a Professional Digital Marketer

Pittsburgh is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout Pennsylvania.

The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Pittsburgh, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.

Earn more by getting certified

Certified professionals in most cases earn more money. Most likely true in Pittsburgh as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.

Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Pittsburgh as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.

Fight for the Digital Marketing Opportunity

As you know it is competitive in the business world. It is also competitive in Digital Marketing, especially in Pittsburgh where many people know each other. What are you doing to help your career? You must stay on top of it if you want to win. When spending your time on your career find the right path and opportunity for you and go out and get it.

Digital Marketing Jobs will be abundant in Pittsburgh for some time to come. Great organizations are located right here, and they need your help. As a certified professional digital marketer with validation from industry leaders you will automatically be in the forefront to win your next career move.

Work with recruiting professionals in Pittsburgh

Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Pittsburgh. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?

It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Pittsburgh this data needs to be translated into something the business leaders can understand and make decisions.

Get the respect you deserve

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Pittsburgh. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Pittsburgh and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

With leadership comes responsibility.

As a professional digital marketer in Pittsburgh, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Pittsburgh? How many on average staff members make up the digital marketing team at companies in Pittsburgh? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become an influencer in Pittsburgh

Becoming an influencer is a great way to help you build your personal brand. Take a look around Pittsburgh and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

Become a mentor and help other Digital Marketers in Pittsburgh

As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Pittsburgh is always important as they are assets to the local economy.

Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Pittsburgh.

About Pittsburgh in Pennsylvania

Area map of Pittsburgh, for Digital Marketing

The Steel City welcomes innovation amid Gilded Age heritage. Pittsburgh situated at the verge of Three Rivers boasts more bridges than any other region anywhere, plus the fabled Incline with views of the Triangle.

The City of Champions boasts seven Fortune 500 companies with Kraft Heinz leading the field, as well as PNC Financial, PPG, Wesco and Dick's Sporting Goods.  Iconic Steel giants US Steel and Alcoa boosted their ranking. Selection as host for the 2009 G-20 summit to illustrate Pittsburgh's transformation to a 21st century economy. Innovation and Tech growth is now a competitive gameplan.

Economic development initiatives include The Technology Collaborative that merges the Pittsburgh Digital Greenhouse and the Robotics Foundry to foster regional world-class assets in Advanced Electronics, Cyber Security, and Robotics.

Top tech startups include: Duolingo: an online language learning app that has already amassed millions of users. Petuum: an ecosystem platform that enables AI for enterprise. Innovu: Big Data portal. Check out the digital scene in Blitzburgh at these top agencies: Buzzhoney, LunaMetrics and Shawn Graham. 

Culture vultures will enjoy the Carnegie museums, the Frick and the Warhol museum, plus All-American playing fields great dining.

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