Digital Marketing in Washington, DC

Digital Marketing in Washington, DC

A photograph taken in D.C., for Washington Digital Marketing

There are lots of digital marketing opportunities in the Washington market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Washington you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Washington is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Washington can bring your career or business from start-up to wall street!

Upcoming events in Washington

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Newest jobs in Washington

Senior Specialist, Social/Digital Media for PCORI
Digital Marketing Analyst
Digital Media Campaign Marketing Manager
SENIOR DIGITAL MARKETING CAMPAIGN MANAGER
Digital Marketing Specialist
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Digital Marketing Courses

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Washington being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Washington as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Lead the team

Washington has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the D.C..

What is leadership? How does one who is in Digital Marketing in Washington become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.

Work right here in Washington

Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Washington. With Washington being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.

Just look at all the opportunities in Washington. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Washington, as it is one of the top 50 major metropolitan markets.

Right Training - Right Here in Washington

With digital marketing and all the technology available you can get the right training in Washington. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.

Lots of different companies in Washington offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.

Proctored Exams Add Credibility

If you are looking at a high value digital marketing certification in Washington, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.

How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Washington to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!

Get the job you want

In a major marketing like Washington, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.

Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Washington. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.

Become a Professional Digital Marketer

Washington is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout D.C..

The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Washington, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.

Get the respect you deserve

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Washington. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Washington and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

With leadership comes responsibility.

As a professional digital marketer in Washington, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Washington? How many on average staff members make up the digital marketing team at companies in Washington? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become an influencer in Washington

Becoming an influencer is a great way to help you build your personal brand. Take a look around Washington and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

Become a mentor and help other Digital Marketers in Washington

As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Washington is always important as they are assets to the local economy.

Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Washington.

About Washington in D.C.

Area map of Washington, for Digital Marketing

Saluting our Capitol City steeped in history, heritage and politics. Federal and legislative linked industries dominate amid the Pentagon and civil contractor defense sector and major corporate presence of Lockheed, General Dynamics and Northrup Grumman + the prime Association market radiating into the metro areas of Virginia and Maryland rimming the venerable District of Columbia.  

Power and glamour manifests with Embassy Row and international presence, the World Bank and world class arts and culture. The Golden Triangle is also prime venue for media including Gannett, The Washington Post and USA Today, as well as hospitality home to Hilton Worldwide and  Marriott International. From the Dulles Tech Corridor to the DC Tech Hub, fastest growing modern industries include the tech sector encompassing professional and business services, Tourism and hospitality, health care and real estate including Fannie Mae and Fredi Mac.

Top tech startups include Optoro: innovative retail platform, EverFi: leading EdTech SaaS, or MapBox: location data platform for mobile and web application.  Also shop a few digital shops primed for the digital demand include High Frequency Consulting LLC, Blue Water and Dupont Creative.