Digital Marketing in Washington, DC
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Washington may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Washington to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Washington is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Washington can support just about any type of dream you may have.
Upcoming events in Washington• Fincon
View all Events
Newest jobs in Washington• Senior Specialist, Social/Digital Media for PCORI
• Digital Marketing Analyst
• Digital Media Campaign Marketing Manager
• SENIOR DIGITAL MARKETING CAMPAIGN MANAGER
• Digital Marketing Specialist
View all Jobs
Digital Marketing Courses
Get the right training
Right here in Washington there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Washington. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Washington being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Washington as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Lead the team
Washington has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the D.C..
What is leadership? How does one who is in Digital Marketing in Washington become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.
Work right here in Washington
Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Washington. With Washington being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.
Just look at all the opportunities in Washington. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Washington, as it is one of the top 50 major metropolitan markets.
Right Training - Right Here in Washington
With digital marketing and all the technology available you can get the right training in Washington. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Washington offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Get the job you want
In a major marketing like Washington, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Washington. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Become a Professional Digital Marketer
Washington is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout D.C..
The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Washington, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.
Fight for the Digital Marketing Opportunity
As you know it is competitive in the business world. It is also competitive in Digital Marketing, especially in Washington where many people know each other. What are you doing to help your career? You must stay on top of it if you want to win. When spending your time on your career find the right path and opportunity for you and go out and get it.
Digital Marketing Jobs will be abundant in Washington for some time to come. Great organizations are located right here, and they need your help. As a certified professional digital marketer with validation from industry leaders you will automatically be in the forefront to win your next career move.
Getting Digital Marketing Support in Washington
Maybe Washington is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.
So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Washington? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!
Work with recruiting professionals in Washington
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Washington. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Washington this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Washington or D.C., and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Washington determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
With leadership comes responsibility.
As a professional digital marketer in Washington, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.
How many Digital Marketing Managers or executive roles are in Washington? How many on average staff members make up the digital marketing team at companies in Washington? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.
Become an influencer in Washington
Becoming an influencer is a great way to help you build your personal brand. Take a look around Washington and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
About Washington in D.C.
Saluting our Capitol City steeped in history, heritage and politics. Federal and legislative linked industries dominate amid the Pentagon and civil contractor defense sector and major corporate presence of Lockheed, General Dynamics and Northrup Grumman + the prime Association market radiating into the metro areas of Virginia and Maryland rimming the venerable District of Columbia.
Power and glamour manifests with Embassy Row and international presence, the World Bank and world class arts and culture. The Golden Triangle is also prime venue for media including Gannett, The Washington Post and USA Today, as well as hospitality home to Hilton Worldwide and Marriott International. From the Dulles Tech Corridor to the DC Tech Hub, fastest growing modern industries include the tech sector encompassing professional and business services, Tourism and hospitality, health care and real estate including Fannie Mae and Fredi Mac.
Top tech startups include Optoro: innovative retail platform, EverFi: leading EdTech SaaS, or MapBox: location data platform for mobile and web application. Also shop a few digital shops primed for the digital demand include High Frequency Consulting LLC, Blue Water and Dupont Creative.