Driving the right message with the right metrics defined to a right audience segment.
Achieving KPIs defined for sustainable growth. Authority Marketing begins with Content. Creating fresh, relevant and useful content is essential for Search Engine and customer demands. Content marketing strategy builds online authority creating value for an organization.
Digital Marketing trends cover:
- AI: Analytic supernova from consumer behavior and search patterns, to social media data platforms.
- Programmatic Advertising: Automate ad buying to target more specific audiences.
- Chatbots: Responsive to customer demands.
- Personalization: A social touch that matters for content, products and emails.
- Influencer Marketing: Modern word-of-mouth messaging designed to drive branding to a larger market or desired audience segment.
- Visual & voice search: Produces more specific results. Get to know Pinterest Lens, Google Lens and CamFindVideo Marketing: instills brand authority to reinforce customer confidence.
- Social Messaging apps: More than merely emojis to friended pals. Social messaging is powerful in delivering personalization directly.
- Social Media Stories: A micro-moment for targeted messaging.
- Micro-moments: “new consumer behavior,” defined by Google, that delivers the marketing message clearly and concisely in a way that is of more interest to the consumers.
What's the next step?
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Our Digital Marketing programs
Once we know what areas you need to improve, we can design a learning
program for your staff drawing from a range of our industry aligned courses.