Web Development

WHAT DOES A COMPANY WEBSITE HAVE TO INCLUDE?

KEEP IN MIND UX WHEN BUILDING A WEBSITE

However, building a company website is not as free as it may appear at first glance. Certainly, there are no binding guidelines on how exactly the page architecture should be. However, unwritten rules apply that Internet users expect to be able to navigate quickly and easily through a website.

Typically there is a so-called homepage in a website. It gives visitors an overview of all the categories that are relevant to the company's representation. This includes the products and services offered, information about the company and the team, as well as the aforementioned legal notice.

Starting from these category pages, further sub-categories or product pages can be created. The structure of a website is usually like an idealized structure of a tree, with the branches being the categories, subcategories and product pages.

In any case, the structure should be as clear as possible for the user so that he instinctively finds the information he is looking for. It is very important for this that the pages are clearly identified in a menu bar in a clear, unambiguous manner. On most websites, this is either on the left or at the top of every page on the website. From the individual menu items, the page visitor reaches the desired information, the headings and page contents of which correspond to the marked menu items.

EASY-TO-UNDERSTAND CONTENT ON THE INDIVIDUAL PAGES

What is important for the content on a page, also called content, is the ability to quickly view the content. Because unlike books and magazines, readiness to read is much lower among Internet users. In this respect, you are always well advised to use subheadings, infographics and pictures for long texts in order to make it easier for site visitors to understand the content.

HIGHLIGHTING THE CONTACT PERSON

While the website should be as complete as possible in relation to the portfolio on offer, there is greater freedom with regard to information about the company and its employees. Which data is published also largely depends on the size of the company. Large companies, for example, create categories for the various departments in the form of an organizational chart. Smaller companies, on the other hand, can, for example, write short texts about the individual employees.

However, what should not be missing are the contact details of the contact person. In this way you ensure that prospects become customers. For this reason, always provide a telephone number and an email address at which you can be reached. Ideally, the contact details on all pages of the website and the yellow pages match, so that there is no confusion among users.

INTEGRATION OF DESIGN AND FUNCTIONS

The design of the website should match the corporate identity and visual communication of the company. The company logo should not be missing on either side. In addition, the website can be designed in the company colors.

What should not be missing is a search function, through which visitors to the page quickly get the information they are looking for. All other functions depend on the company. Depending on what you offer, videos can be integrated, intranets created and shopping baskets integrated for web shops.

Thanks to an optimized page layout, perfect integration of design and content as well as attention to settings and formulations relevant to search engines, your website can be found more easily by Internet users and you will automatically improve your communication options, customer acquisition and retention.