Digital Marketing in Austin, TX
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Austin may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Austin to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Austin is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Austin can support just about any type of dream you may have.
Testing Centers in Austin• Austin Community College
• Business Communication Solutions
• CyberTex Institute of Technology
• Learning Research Center
• Learning Research Center-Southside
• New Horizons Computer Learning Center
• Pearson Professional Centers-Austin (North) TX
• Pearson Professional Centers-Austin (South) TX
• Pearson Professional Centers-Austin TX
• Tactix of Austin
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Upcoming events in Austin• SmashingConf Austin 2020
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Newest jobs in Austin• Sr. Manager, Channel Marketing Strategy for Silicon Valley Bank
• Director, Growth Marketing for Saatva
• VP of Digital Marketing for Freebirds World Burrito
• Director, Content & Digital
• Paid Social Marketing Manager
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Digital Marketing Courses
Lead the team
Austin has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Texas.
What is leadership? How does one who is in Digital Marketing in Austin become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.
Right Training - Right Here in Austin
With digital marketing and all the technology available you can get the right training in Austin. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Austin offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Austin, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Austin to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Austin as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Austin as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Getting Digital Marketing Support in Austin
Maybe Austin is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.
So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Austin? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!
Work with recruiting professionals in Austin
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Austin. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Austin this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Austin. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Austin and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Austin or Texas, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Austin determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
Become a mentor and help other Digital Marketers in Austin
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Austin is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Austin.
About Austin in Texas
State capital of Texas, home to best BBQ, the live-music scene and livewire digital demand. Austin, also known as Silicon Hills for its predominant surge in the tech marketplace. Largest ATX employers include IBM, NXP Semiconductors and Dell, as well as federal sector amid the state capital. Other regional headquarters include Apple, eBay and Facebook.
Discover a few innovative startups as Big Commerce, a leading eCommerce platform, or Spredfast, an open social software platform, or Phunware, the pioneer of Multiscreen as a Service ( MaaS) Top digital agencies include Search RPM, Masonry, and Red Wall Marketing.