Digital Marketing in Portland, OR

Digital Marketing in Portland, OR

A photograph taken in Oregon, for Portland Digital Marketing

Often times in Portland one could get lost with all the activities in Digital Marketing. From small specialized meetings for left-handed Search Engine Optimization specialists to major industry events covering all things digital. Chief Internet Marketer wants to help you navigate what Portland has to offer you as a digital marketing professional. Jobs, events, agencies, educational options, brands, capital, and more information about local resources in Portland are listed below.

Testing Centers in Portland

Pearson Professional Centers-Portland OR
Portland Comm College - Cascade Campus Testing Ctr
SE Works, Inc.
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Newest jobs in Portland

Sr. Digital Products & Marketing Manager for Tillamook
Senior Paid Search Manager
Senior Marketing Manager
Senior Director Digital Marketplace for Nike
Digital Marketing Manager
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Digital Marketing Courses

Get the right training

Right here in Portland there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.

Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Portland. Make sure you get the right training as there is a lot of fluff or “sales” like content available.

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Portland being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Portland as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Lead the team

Portland has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Oregon.

What is leadership? How does one who is in Digital Marketing in Portland become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.

Right Training - Right Here in Portland

With digital marketing and all the technology available you can get the right training in Portland. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.

Lots of different companies in Portland offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.

Proctored Exams Add Credibility

If you are looking at a high value digital marketing certification in Portland, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.

How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Portland to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!

Get the job you want

Earn more by getting certified

Certified professionals in most cases earn more money. Most likely true in Portland as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.

Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Portland as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.

Work with recruiting professionals in Portland

Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Portland. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?

It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Portland this data needs to be translated into something the business leaders can understand and make decisions.

Get the respect you deserve

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Portland. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Portland and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

With leadership comes responsibility.

As a professional digital marketer in Portland, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Portland? How many on average staff members make up the digital marketing team at companies in Portland? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become a mentor and help other Digital Marketers in Portland

As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Portland is always important as they are assets to the local economy.

Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Portland.

About Portland in Oregon

Area map of Portland, for Digital Marketing

Parks and paths, coffeehouses and microbreweries, travel Portland.  Just do it.

The great Northwest provides an organic base for natural resources harvested as fisheries, agriculture and lumber, plus scenic tourism.

Best known corporate presence includes Nike, Daimler North American and home base for Banfield Pet Hospitals. Portland economic growth continues to outpace the state due to its youth-oriented workforce.  Often called the "Silicon Forest" the tech scene in Portland pulses with future-proof potential. Best tech start-ups include Vacasa, Urban Airship, Act-On Software and Twistlock. Top digital shops include Greybox and Mad Fish Digital.