Digital Marketing in Winston-Salem, NC
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Winston-Salem may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Winston-Salem to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Winston-Salem is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Winston-Salem can support just about any type of dream you may have.
Testing Centers in Winston-Salem• Forsyth Technical Community College
• Pearson Professional Centers-Winston-Salem NC
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Newest jobs in Winston-Salem• Digital Director
• Digital Strategist
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Digital Marketing Courses
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Winston-Salem being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Winston-Salem as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Right Training - Right Here in Winston-Salem
With digital marketing and all the technology available you can get the right training in Winston-Salem. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Winston-Salem offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Get the job you want
In a major marketing like Winston-Salem, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Winston-Salem. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Winston-Salem as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Winston-Salem as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Work with recruiting professionals in Winston-Salem
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Winston-Salem. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Winston-Salem this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Winston-Salem. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Winston-Salem and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Winston-Salem or North Carolina, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Winston-Salem determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
Become an influencer in Winston-Salem
Becoming an influencer is a great way to help you build your personal brand. Take a look around Winston-Salem and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
About Winston-Salem in North Carolina
Part of the Piedmont Triad area also including Greensboro and High Point, Winston-Salem is steeped in tobacco heritage and home to the RJ Reynolds Tobacco Company.
The New York Times and the Wall Street Journal both ranked the city second in lists of the most livable national downtown areas. ( 2017 )
Top companies include Reynolds American, HanesBrand, Lowes Food Stores and Krispy Kreme Doughnuts. Although historically affiliated with tobacco and textile industries, Winston-Salem is transforming itself to be a leader in the high-tech, bio-tech and nano-tech fields. Medical research is a fast-growing local industry, with Wake Forest Baptist Medical Center the largest employer.
Economic development programs created the Wake Forest Innovation Quarter committed to digital and technology growth. Top companies advantaging this incubator/ accelerator include Inmar, Sunrise Technologies, Wake Forest School of Medicine, Clinical Ink and Whiting-Turner. Enterprise programs include Flywheel CoWorking, Center for Creative Economy, New Ventures Accelerator and Syn(HER)gy support startups.
Check out a few top digital agencies as ConversionMOXY, Reuben Rink Marketing, Brown Creative Group and Royalty Marketing.