Digital Marketing in Winston-Salem, NC
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Winston-Salem may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Winston-Salem to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Winston-Salem is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Winston-Salem can support just about any type of dream you may have.
Testing Centers in Winston-Salem• Forsyth Technical Community College
• Pearson Professional Centers-Winston-Salem NC
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Newest jobs in Winston-Salem• Digital Director
• Digital Strategist
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Digital Marketing Courses
Get the right training
Right here in Winston-Salem there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Winston-Salem. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Winston-Salem being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Winston-Salem as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Right Training - Right Here in Winston-Salem
With digital marketing and all the technology available you can get the right training in Winston-Salem. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Winston-Salem offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Winston-Salem, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Winston-Salem to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
In a major marketing like Winston-Salem, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Winston-Salem. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Fight for the Digital Marketing Opportunity
As you know it is competitive in the business world. It is also competitive in Digital Marketing, especially in Winston-Salem where many people know each other. What are you doing to help your career? You must stay on top of it if you want to win. When spending your time on your career find the right path and opportunity for you and go out and get it.
Digital Marketing Jobs will be abundant in Winston-Salem for some time to come. Great organizations are located right here, and they need your help. As a certified professional digital marketer with validation from industry leaders you will automatically be in the forefront to win your next career move.
Getting Digital Marketing Support in Winston-Salem
Maybe Winston-Salem is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.
So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Winston-Salem? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!
Work with recruiting professionals in Winston-Salem
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Winston-Salem. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Winston-Salem this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Winston-Salem. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Winston-Salem or throughout the globe.
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Winston-Salem. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Winston-Salem and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Winston-Salem or North Carolina, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Winston-Salem determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
Become an influencer in Winston-Salem
Becoming an influencer is a great way to help you build your personal brand. Take a look around Winston-Salem and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Winston-Salem
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Winston-Salem is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Winston-Salem.
About Winston-Salem in North Carolina
Part of the Piedmont Triad area also including Greensboro and High Point, Winston-Salem is steeped in tobacco heritage and home to the RJ Reynolds Tobacco Company.
The New York Times and the Wall Street Journal both ranked the city second in lists of the most livable national downtown areas. ( 2017 )
Top companies include Reynolds American, HanesBrand, Lowes Food Stores and Krispy Kreme Doughnuts. Although historically affiliated with tobacco and textile industries, Winston-Salem is transforming itself to be a leader in the high-tech, bio-tech and nano-tech fields. Medical research is a fast-growing local industry, with Wake Forest Baptist Medical Center the largest employer.
Economic development programs created the Wake Forest Innovation Quarter committed to digital and technology growth. Top companies advantaging this incubator/ accelerator include Inmar, Sunrise Technologies, Wake Forest School of Medicine, Clinical Ink and Whiting-Turner. Enterprise programs include Flywheel CoWorking, Center for Creative Economy, New Ventures Accelerator and Syn(HER)gy support startups.
Check out a few top digital agencies as ConversionMOXY, Reuben Rink Marketing, Brown Creative Group and Royalty Marketing.