Digital Marketing in Durham, NC

Digital Marketing in Durham, NC

A photograph taken in North Carolina, for Durham Digital Marketing

Often times in Durham one could get lost with all the activities in Digital Marketing. From small specialized meetings for left-handed Search Engine Optimization specialists to major industry events covering all things digital. Chief Internet Marketer wants to help you navigate what Durham has to offer you as a digital marketing professional. Jobs, events, agencies, educational options, brands, capital, and more information about local resources in Durham are listed below.

Testing Centers in Durham

Carolina Career College
North Carolina Central University
Pearson Professional Centers-Durham NC
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Newest jobs in Durham

Digital Marketing Specialist
Digital Marketing Analyst
Digital Marketing Director
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Digital Marketing Courses

Work right here in Durham

Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Durham. With Durham being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.

Just look at all the opportunities in Durham. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Durham, as it is one of the top 50 major metropolitan markets.

Get the job you want

Earn more by getting certified

Certified professionals in most cases earn more money. Most likely true in Durham as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.

Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Durham as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.

Getting Digital Marketing Support in Durham

Maybe Durham is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.

So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Durham? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!

Get the respect you deserve

Validate your experience

Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Durham. By completing a digital marketing certification, you can validate your experience and build your authority.

When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Durham or throughout the globe.

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Durham. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Durham and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

Drive successful Digital Marketing campaigns

Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Durham or North Carolina, and even the country or world and relate them to the brand strategy.

You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Durham determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.

With leadership comes responsibility.

As a professional digital marketer in Durham, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Durham? How many on average staff members make up the digital marketing team at companies in Durham? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become an influencer in Durham

Becoming an influencer is a great way to help you build your personal brand. Take a look around Durham and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

About Durham in North Carolina

Area map of Durham, for Digital Marketing

Part of the trending innovative Research Triangle and home to Duke University and world class medicine.

Top Cloud Computing companies include Red Hat, Avalara, and Oracle + Bronto

Top digital startups include: Validic, best in class healthcare platform with easy access to data from devices, sensors and wearables. Plotwatt: managing energy for enterprises, small business, or smart grids.  Spoonflower: an online design platform for the textile industry offering custom fabric, wallpaper and giftwrap printing.

Check out trending digital agencies in Bull City including: Method Savvy, Instinctive Branding and W5.

Culture vultures will enjoy the Nasher Museum, neo-gothic Duke chapel, Duke Gardens, Eno River State Park and the craft brew scene. 

More Resources in North Carolina

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