Digital Marketing in Durham, NC
Often times in Durham one could get lost with all the activities in Digital Marketing. From small specialized meetings for left-handed Search Engine Optimization specialists to major industry events covering all things digital. Chief Internet Marketer wants to help you navigate what Durham has to offer you as a digital marketing professional. Jobs, events, agencies, educational options, brands, capital, and more information about local resources in Durham are listed below.
Testing Centers in Durham• Carolina Career College
• North Carolina Central University
• Pearson Professional Centers-Durham NC
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Newest jobs in Durham• Digital Marketing Specialist
• Digital Marketing Analyst
• Digital Marketing Director
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Digital Marketing Courses
Get the right training
Right here in Durham there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Durham. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Durham being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Durham as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Lead the team
Durham has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the North Carolina.
What is leadership? How does one who is in Digital Marketing in Durham become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.
Work right here in Durham
Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Durham. With Durham being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.
Just look at all the opportunities in Durham. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Durham, as it is one of the top 50 major metropolitan markets.
Right Training - Right Here in Durham
With digital marketing and all the technology available you can get the right training in Durham. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Durham offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Durham, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Durham to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
In a major marketing like Durham, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Durham. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Fight for the Digital Marketing Opportunity
As you know it is competitive in the business world. It is also competitive in Digital Marketing, especially in Durham where many people know each other. What are you doing to help your career? You must stay on top of it if you want to win. When spending your time on your career find the right path and opportunity for you and go out and get it.
Digital Marketing Jobs will be abundant in Durham for some time to come. Great organizations are located right here, and they need your help. As a certified professional digital marketer with validation from industry leaders you will automatically be in the forefront to win your next career move.
Get the respect you deserve
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Durham. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Durham and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Durham or North Carolina, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Durham determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
Become an influencer in Durham
Becoming an influencer is a great way to help you build your personal brand. Take a look around Durham and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Durham
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Durham is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Durham.
About Durham in North Carolina
Part of the trending innovative Research Triangle and home to Duke University and world class medicine.
Top Cloud Computing companies include Red Hat, Avalara, and Oracle + Bronto
Top digital startups include: Validic, best in class healthcare platform with easy access to data from devices, sensors and wearables. Plotwatt: managing energy for enterprises, small business, or smart grids. Spoonflower: an online design platform for the textile industry offering custom fabric, wallpaper and giftwrap printing.
Check out trending digital agencies in Bull City including: Method Savvy, Instinctive Branding and W5.
Culture vultures will enjoy the Nasher Museum, neo-gothic Duke chapel, Duke Gardens, Eno River State Park and the craft brew scene.