Digital Marketing in Charlotte, NC

Digital Marketing in Charlotte, NC

A photograph taken in North Carolina, for Charlotte Digital Marketing

There are lots of digital marketing opportunities in the Charlotte market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Charlotte you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Charlotte is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Charlotte can bring your career or business from start-up to wall street!

Testing Centers in Charlotte

A BCY Solution
ABS Career Training & Testing Center
Central Piedmont Community College
ECPI University
MyComputerCareer.com
NC Elite Career Services of Charlotte
New Horizons Computer Learning Center
Pearson Professional Centers-Charlotte NC
Pearson Professional Centers-Charlotte(East-Hwy74)
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Upcoming events in Charlotte

Digital Summit Charlotte
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Newest jobs in Charlotte

Digital Marketing Specialist Sr for Novant Health
Digital Marketing Project Manager
Digital Marketing Director
Marketing Manager for Sherpa
Digital Marketing Manager In Charlotte
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Digital Marketing Courses

Get the right training

Right here in Charlotte there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.

Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Charlotte. Make sure you get the right training as there is a lot of fluff or “sales” like content available.

Lead the team

Charlotte has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the North Carolina.

What is leadership? How does one who is in Digital Marketing in Charlotte become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.

Right Training - Right Here in Charlotte

With digital marketing and all the technology available you can get the right training in Charlotte. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.

Lots of different companies in Charlotte offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.

Proctored Exams Add Credibility

If you are looking at a high value digital marketing certification in Charlotte, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.

How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Charlotte to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!

Get the job you want

Earn more by getting certified

Certified professionals in most cases earn more money. Most likely true in Charlotte as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.

Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Charlotte as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.

Getting Digital Marketing Support in Charlotte

Maybe Charlotte is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.

So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Charlotte? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!

Work with recruiting professionals in Charlotte

Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Charlotte. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?

It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Charlotte this data needs to be translated into something the business leaders can understand and make decisions.

Get the respect you deserve

Validate your experience

Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Charlotte. By completing a digital marketing certification, you can validate your experience and build your authority.

When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Charlotte or throughout the globe.

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Charlotte. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Charlotte and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

With leadership comes responsibility.

As a professional digital marketer in Charlotte, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Charlotte? How many on average staff members make up the digital marketing team at companies in Charlotte? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

About Charlotte in North Carolina

Area map of Charlotte, for Digital Marketing

Rev up on the go in Charlotte amid fast track economic growth: banking, real estate, tech sector + Southern hospitality destination for the arts, NASCAR racing and great golf. And great site selection to host major political conventions and recent host to the NBA All-Star game weekend.  

Tourism funds initiative to spur other continued economic growth.

Considered as the third fastest growing major city, Charlotte has been tagged a "gamma" global city by the Globalization and World Cities Research Network think tank.

Major industries include hosting corporate headquarters of the Bank of America and East Coast operations for Wells Fargo and situating the Queen City as the second largest banking center since 1995. Phenomenal growth projects equally fast growing digital workforce.  Top Charlotte digital agencies include Atypic, Ironpaper and Union.

More Resources in North Carolina

  • Durham - North Carolina
  • Greensboro - North Carolina
  • Raleigh - North Carolina
  • Winston-Salem - North Carolina