Digital Marketing in Charlotte, NC

Digital Marketing in Charlotte, NC

A photograph taken in North Carolina, for Charlotte Digital Marketing

There are lots of digital marketing opportunities in the Charlotte market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Charlotte you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Charlotte is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Charlotte can bring your career or business from start-up to wall street!

Testing Centers in Charlotte

A BCY Solution
ABS Career Training & Testing Center
Central Piedmont Community College
ECPI University
MyComputerCareer.com
NC Elite Career Services of Charlotte
New Horizons Computer Learning Center
Pearson Professional Centers-Charlotte NC
Pearson Professional Centers-Charlotte(East-Hwy74)
   View all Testing Center

Upcoming events in Charlotte

Digital Summit Charlotte
   View all Events

Newest jobs in Charlotte

Digital Marketing Project Manager
Digital Marketing Director
Marketing Manager for Sherpa
Digital Marketing Manager In Charlotte
Senior Digital Channel Manager
   View all Jobs

Digital Marketing Courses

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Charlotte being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Charlotte as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Get the job you want

Earn more by getting certified

Certified professionals in most cases earn more money. Most likely true in Charlotte as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.

Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Charlotte as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.

Fight for the Digital Marketing Opportunity

As you know it is competitive in the business world. It is also competitive in Digital Marketing, especially in Charlotte where many people know each other. What are you doing to help your career? You must stay on top of it if you want to win. When spending your time on your career find the right path and opportunity for you and go out and get it.

Digital Marketing Jobs will be abundant in Charlotte for some time to come. Great organizations are located right here, and they need your help. As a certified professional digital marketer with validation from industry leaders you will automatically be in the forefront to win your next career move.

Get the respect you deserve

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Charlotte. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Charlotte and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

Drive successful Digital Marketing campaigns

Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Charlotte or North Carolina, and even the country or world and relate them to the brand strategy.

You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Charlotte determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.

With leadership comes responsibility.

As a professional digital marketer in Charlotte, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Charlotte? How many on average staff members make up the digital marketing team at companies in Charlotte? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become an influencer in Charlotte

Becoming an influencer is a great way to help you build your personal brand. Take a look around Charlotte and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

Become a mentor and help other Digital Marketers in Charlotte

As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Charlotte is always important as they are assets to the local economy.

Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Charlotte.

About Charlotte in North Carolina

Area map of Charlotte, for Digital Marketing

Rev up on the go in Charlotte amid fast track economic growth: banking, real estate, tech sector + Southern hospitality destination for the arts, NASCAR racing and great golf. And great site selection to host major political conventions and recent host to the NBA All-Star game weekend.  

Tourism funds initiative to spur other continued economic growth.

Considered as the third fastest growing major city, Charlotte has been tagged a "gamma" global city by the Globalization and World Cities Research Network think tank.

Major industries include hosting corporate headquarters of the Bank of America and East Coast operations for Wells Fargo and situating the Queen City as the second largest banking center since 1995. Phenomenal growth projects equally fast growing digital workforce.  Top Charlotte digital agencies include Atypic, Ironpaper and Union.

More Resources in North Carolina

  • Durham - North Carolina
  • Greensboro - North Carolina
  • Raleigh - North Carolina
  • Winston-Salem - North Carolina