Digital Marketing in Raleigh, NC
There are lots of digital marketing opportunities in the Raleigh market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Raleigh you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Raleigh is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Raleigh can bring your career or business from start-up to wall street!
Testing Centers in Raleigh• A+ Testing & Assessment Center
• ECPI College of Technology
• Pearson Professional Centers-Raleigh NC
• Wake Technical Community College
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Newest jobs in Raleigh• Marketing Project Manager for Evalueserve Raleigh, NC
• Digital Marketing Manager
• Digital Marketing Manager
• Senior Social Media Strategist for First Citizens Bank
• Social Media Director
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Digital Marketing Courses
Lead the team
Raleigh has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the North Carolina.
What is leadership? How does one who is in Digital Marketing in Raleigh become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.
Work right here in Raleigh
Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Raleigh. With Raleigh being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.
Just look at all the opportunities in Raleigh. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Raleigh, as it is one of the top 50 major metropolitan markets.
Get the job you want
In a major marketing like Raleigh, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Raleigh. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Raleigh as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Raleigh as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Getting Digital Marketing Support in Raleigh
Maybe Raleigh is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.
So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Raleigh? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Raleigh. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Raleigh or throughout the globe.
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Raleigh. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Raleigh and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
With leadership comes responsibility.
As a professional digital marketer in Raleigh, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.
How many Digital Marketing Managers or executive roles are in Raleigh? How many on average staff members make up the digital marketing team at companies in Raleigh? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.
Become an influencer in Raleigh
Becoming an influencer is a great way to help you build your personal brand. Take a look around Raleigh and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Raleigh
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Raleigh is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Raleigh.
About Raleigh in North Carolina
Officially named for its legendary discoverer, Sir Walter Raleigh, and called City of the Oaks for the vast community foliage. As the North Carolina capital, Raleigh features diverse industry index bolstered by the Research Triangle hosting world class academia, healthcare, medical campus and advanced technology.
The Triangle area also encompasses Durham, home to Duke University and world class medical facilities, and Chapel Hill, home to the University of North Carolina.
Advanced tech industry features cleantech, as well as biotech, software and info tech innovative growth. The Cleantech cluster is a smart grid ecosystem of notable industry professionals with a focus on energy efficiency. Prime power companies as ABB, Siemen, IMB and Cisco collaborate with Duke Energy inspired design solutions.
Durham based IQVIA Holdings anchors Fortune 500 presence
Notable tech startups feature RepublicWireless, winner of PC Magazine’s Annual Reader’s Choice Award, the top pre-paid service provider by Consumer Reports and named ‘Disruptor of the Year’ by Entrepreneur Magazine.
Other top startups include: PrecisionHawk ( commercial drone tech ) Pendo ( product experience platform ) DropSource ( next level mobile app development ) and K4Connect ( healthcare app for older adults or disability challenged )
Check out a sampling of top digital agencies including: Atlantic Business Technologies, Sprout Media Lab, Brasco and Red Shark Digital.
Culture Vultures will enjoy countless historic sites and museums, plus the RaleighWood culinary scene and craft breweries featuring the Beer Trail.