Digital Marketing in Raleigh, NC
There are lots of digital marketing opportunities in the Raleigh market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Raleigh you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Raleigh is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Raleigh can bring your career or business from start-up to wall street!
Testing Centers in Raleigh• A+ Testing & Assessment Center
• ECPI College of Technology
• Pearson Professional Centers-Raleigh NC
• Wake Technical Community College
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Newest jobs in Raleigh• Social Media Director
• Search Engine Optimization
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Digital Marketing Courses
Right Training - Right Here in Raleigh
With digital marketing and all the technology available you can get the right training in Raleigh. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Raleigh offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Raleigh, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Raleigh to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
In a major marketing like Raleigh, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Raleigh. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Raleigh. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Raleigh or throughout the globe.
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Raleigh. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Raleigh and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Raleigh or North Carolina, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Raleigh determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
With leadership comes responsibility.
As a professional digital marketer in Raleigh, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.
How many Digital Marketing Managers or executive roles are in Raleigh? How many on average staff members make up the digital marketing team at companies in Raleigh? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.
Become a mentor and help other Digital Marketers in Raleigh
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Raleigh is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Raleigh.
About Raleigh in North Carolina
Officially named for its legendary discoverer, Sir Walter Raleigh, and called City of the Oaks for the vast community foliage. As the North Carolina capital, Raleigh features diverse industry index bolstered by the Research Triangle hosting world class academia, healthcare, medical campus and advanced technology.
The Triangle area also encompasses Durham, home to Duke University and world class medical facilities, and Chapel Hill, home to the University of North Carolina.
Advanced tech industry features cleantech, as well as biotech, software and info tech innovative growth. The Cleantech cluster is a smart grid ecosystem of notable industry professionals with a focus on energy efficiency. Prime power companies as ABB, Siemen, IMB and Cisco collaborate with Duke Energy inspired design solutions.
Durham based IQVIA Holdings anchors Fortune 500 presence
Notable tech startups feature RepublicWireless, winner of PC Magazine’s Annual Reader’s Choice Award, the top pre-paid service provider by Consumer Reports and named ‘Disruptor of the Year’ by Entrepreneur Magazine.
Other top startups include: PrecisionHawk ( commercial drone tech ) Pendo ( product experience platform ) DropSource ( next level mobile app development ) and K4Connect ( healthcare app for older adults or disability challenged )
Check out a sampling of top digital agencies including: Atlantic Business Technologies, Sprout Media Lab, Brasco and Red Shark Digital.
Culture Vultures will enjoy countless historic sites and museums, plus the RaleighWood culinary scene and craft breweries featuring the Beer Trail.