Digital Marketing in Raleigh, NC
Are you a digital marketer? Or would like to explore a career in digital marketing? Then Raleigh may be a good place for you to consider. Below you will find resources that will help you find jobs at top digital agencies or brands. Also, you can check out some of the events that are coming to Raleigh to see if they are right for you. One consideration to factor in if you are staying or bringing your skills to Raleigh is what type of support is available from government, industry, and educational institutions. Chief Internet Marketer has done some research and believes Raleigh can support just about any type of dream you may have.
Testing Centers in Raleigh• A+ Testing & Assessment Center
• ECPI College of Technology
• Pearson Professional Centers-Raleigh NC
• Wake Technical Community College
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Newest jobs in Raleigh• Digital Marketing Manager
• Digital Marketing Manager
• Senior Social Media Strategist for First Citizens Bank
• Social Media Director
• Search Engine Optimization
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Digital Marketing Courses
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Raleigh being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Raleigh as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Right Training - Right Here in Raleigh
With digital marketing and all the technology available you can get the right training in Raleigh. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Raleigh offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Raleigh, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Raleigh to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Raleigh as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Raleigh as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Fight for the Digital Marketing Opportunity
As you know it is competitive in the business world. It is also competitive in Digital Marketing, especially in Raleigh where many people know each other. What are you doing to help your career? You must stay on top of it if you want to win. When spending your time on your career find the right path and opportunity for you and go out and get it.
Digital Marketing Jobs will be abundant in Raleigh for some time to come. Great organizations are located right here, and they need your help. As a certified professional digital marketer with validation from industry leaders you will automatically be in the forefront to win your next career move.
Work with recruiting professionals in Raleigh
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Raleigh. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Raleigh this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Raleigh. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Raleigh or throughout the globe.
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Raleigh. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Raleigh and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Raleigh or North Carolina, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Raleigh determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
Become an influencer in Raleigh
Becoming an influencer is a great way to help you build your personal brand. Take a look around Raleigh and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Raleigh
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Raleigh is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Raleigh.
About Raleigh in North Carolina
Officially named for its legendary discoverer, Sir Walter Raleigh, and called City of the Oaks for the vast community foliage. As the North Carolina capital, Raleigh features diverse industry index bolstered by the Research Triangle hosting world class academia, healthcare, medical campus and advanced technology.
The Triangle area also encompasses Durham, home to Duke University and world class medical facilities, and Chapel Hill, home to the University of North Carolina.
Advanced tech industry features cleantech, as well as biotech, software and info tech innovative growth. The Cleantech cluster is a smart grid ecosystem of notable industry professionals with a focus on energy efficiency. Prime power companies as ABB, Siemen, IMB and Cisco collaborate with Duke Energy inspired design solutions.
Durham based IQVIA Holdings anchors Fortune 500 presence
Notable tech startups feature RepublicWireless, winner of PC Magazine’s Annual Reader’s Choice Award, the top pre-paid service provider by Consumer Reports and named ‘Disruptor of the Year’ by Entrepreneur Magazine.
Other top startups include: PrecisionHawk ( commercial drone tech ) Pendo ( product experience platform ) DropSource ( next level mobile app development ) and K4Connect ( healthcare app for older adults or disability challenged )
Check out a sampling of top digital agencies including: Atlantic Business Technologies, Sprout Media Lab, Brasco and Red Shark Digital.
Culture Vultures will enjoy countless historic sites and museums, plus the RaleighWood culinary scene and craft breweries featuring the Beer Trail.