Digital Marketing in Raleigh, NC

Digital Marketing in Raleigh, NC

A photograph taken in North Carolina, for Raleigh Digital Marketing

There are lots of digital marketing opportunities in the Raleigh market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Raleigh you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Raleigh is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Raleigh can bring your career or business from start-up to wall street!

Testing Centers in Raleigh

A+ Testing & Assessment Center
ECPI College of Technology
Pearson Professional Centers-Raleigh NC
Wake Technical Community College
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Newest jobs in Raleigh

Marketing Project Manager for Evalueserve Raleigh, NC
Digital Marketing Manager
Digital Marketing Manager
Senior Social Media Strategist for First Citizens Bank
Social Media Director
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Digital Marketing Courses

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Raleigh being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Raleigh as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Get the job you want

In a major marketing like Raleigh, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.

Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Raleigh. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.

Getting Digital Marketing Support in Raleigh

Maybe Raleigh is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.

So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Raleigh? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!

Work with recruiting professionals in Raleigh

Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Raleigh. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?

It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Raleigh this data needs to be translated into something the business leaders can understand and make decisions.

Get the respect you deserve

Learn about the entire business ecosystem

Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Raleigh. Community engagement and events are very important to digital marketers, especially Social Media Managers.

You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Raleigh and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.

With leadership comes responsibility.

As a professional digital marketer in Raleigh, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Raleigh? How many on average staff members make up the digital marketing team at companies in Raleigh? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become an influencer in Raleigh

Becoming an influencer is a great way to help you build your personal brand. Take a look around Raleigh and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

Become a mentor and help other Digital Marketers in Raleigh

As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Raleigh is always important as they are assets to the local economy.

Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Raleigh.

About Raleigh in North Carolina

Area map of Raleigh, for Digital Marketing

Officially named for its legendary discoverer, Sir Walter Raleigh, and called City of the Oaks for the vast community foliage.  As the North Carolina capital, Raleigh features diverse industry index bolstered by the Research Triangle hosting world class academia, healthcare, medical campus and advanced technology.

The Triangle area also encompasses Durham, home to Duke University and world class medical facilities, and Chapel Hill, home to the University of North Carolina.

Advanced tech industry features cleantech, as well as biotech, software and info tech innovative growth. The Cleantech cluster is a smart grid ecosystem of notable industry professionals with a focus on energy efficiency.  Prime power companies as ABB, Siemen, IMB and Cisco collaborate with Duke Energy inspired design solutions.

Durham based IQVIA Holdings anchors Fortune 500 presence

Notable tech startups feature  RepublicWireless, winner of PC Magazine’s Annual Reader’s Choice Award, the top pre-paid service provider by Consumer Reports and named ‘Disruptor of the Year’ by Entrepreneur Magazine.

Other top startups include:  PrecisionHawk ( commercial drone tech ) Pendo ( product experience platform ) DropSource (  next level mobile app development ) and K4Connect ( healthcare app for older adults or disability challenged )

Check out a sampling of top digital agencies including: Atlantic Business Technologies, Sprout Media Lab, Brasco and Red Shark Digital.

Culture Vultures will enjoy countless historic sites and museums, plus the RaleighWood culinary scene and craft breweries featuring the Beer Trail.

More Resources in North Carolina

  • Charlotte - North Carolina
  • Durham - North Carolina
  • Greensboro - North Carolina
  • Winston-Salem - North Carolina