Digital Marketing in Raleigh, NC

Digital Marketing in Raleigh, NC

A photograph taken in North Carolina, for Raleigh Digital Marketing

Often times in Raleigh one could get lost with all the activities in Digital Marketing. From small specialized meetings for left-handed Search Engine Optimization specialists to major industry events covering all things digital. Chief Internet Marketer wants to help you navigate what Raleigh has to offer you as a digital marketing professional. Jobs, events, agencies, educational options, brands, capital, and more information about local resources in Raleigh are listed below.

Testing Centers in Raleigh

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ECPI College of Technology
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Newest jobs in Raleigh

Marketing Project Manager for Evalueserve Raleigh, NC
Digital Marketing Manager
Digital Marketing Manager
Senior Social Media Strategist for First Citizens Bank
Social Media Director
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Digital Marketing Courses

Gain the right skills

In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Raleigh being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.

Right sizing or upskilling is some terms that you may here in Raleigh as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.

Work right here in Raleigh

Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Raleigh. With Raleigh being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.

Just look at all the opportunities in Raleigh. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Raleigh, as it is one of the top 50 major metropolitan markets.

Right Training - Right Here in Raleigh

With digital marketing and all the technology available you can get the right training in Raleigh. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.

Lots of different companies in Raleigh offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.

Get the job you want

In a major marketing like Raleigh, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.

Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Raleigh. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.

Become a Professional Digital Marketer

Raleigh is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout North Carolina.

The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Raleigh, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.

Earn more by getting certified

Certified professionals in most cases earn more money. Most likely true in Raleigh as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.

Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Raleigh as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.

Getting Digital Marketing Support in Raleigh

Maybe Raleigh is leading the way or following. But in Digital Marketing as you know there is always so much going on that you need resources to keep you in the loop. Are you staying up to date with trends? If you are enrolled into CIM’s courses you get access to some of the best digital marketing content available at no cost for one year.

So much content from so called Digital Marketing Professionals is fluff or recycled from the true thought leaders. Who are the real influencers in Raleigh? That is who you need to associate with and build relationships. They will be able to help support you and connect you to the other influencers and build your network. Focus on quality and not quantity too!

Get the respect you deserve

Drive successful Digital Marketing campaigns

Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Raleigh or North Carolina, and even the country or world and relate them to the brand strategy.

You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Raleigh determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.

With leadership comes responsibility.

As a professional digital marketer in Raleigh, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.

How many Digital Marketing Managers or executive roles are in Raleigh? How many on average staff members make up the digital marketing team at companies in Raleigh? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.

Become an influencer in Raleigh

Becoming an influencer is a great way to help you build your personal brand. Take a look around Raleigh and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.

As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.

About Raleigh in North Carolina

Area map of Raleigh, for Digital Marketing

Officially named for its legendary discoverer, Sir Walter Raleigh, and called City of the Oaks for the vast community foliage.  As the North Carolina capital, Raleigh features diverse industry index bolstered by the Research Triangle hosting world class academia, healthcare, medical campus and advanced technology.

The Triangle area also encompasses Durham, home to Duke University and world class medical facilities, and Chapel Hill, home to the University of North Carolina.

Advanced tech industry features cleantech, as well as biotech, software and info tech innovative growth. The Cleantech cluster is a smart grid ecosystem of notable industry professionals with a focus on energy efficiency.  Prime power companies as ABB, Siemen, IMB and Cisco collaborate with Duke Energy inspired design solutions.

Durham based IQVIA Holdings anchors Fortune 500 presence

Notable tech startups feature  RepublicWireless, winner of PC Magazine’s Annual Reader’s Choice Award, the top pre-paid service provider by Consumer Reports and named ‘Disruptor of the Year’ by Entrepreneur Magazine.

Other top startups include:  PrecisionHawk ( commercial drone tech ) Pendo ( product experience platform ) DropSource (  next level mobile app development ) and K4Connect ( healthcare app for older adults or disability challenged )

Check out a sampling of top digital agencies including: Atlantic Business Technologies, Sprout Media Lab, Brasco and Red Shark Digital.

Culture Vultures will enjoy countless historic sites and museums, plus the RaleighWood culinary scene and craft breweries featuring the Beer Trail.

More Resources in North Carolina

  • Charlotte - North Carolina
  • Durham - North Carolina
  • Greensboro - North Carolina
  • Winston-Salem - North Carolina