Digital Marketing in Atlanta, GA
There are lots of digital marketing opportunities in the Atlanta market, from high-tech businesses, top industry brands, and innovative start-ups. Also, in Atlanta you will find some of the best digital agencies and digital marketing professionals with excellent skill sets. For your personal brand, career, skills, Atlanta is a great place too. Resources like top educational institutions, professional digital marketing organizations, experienced mentors, testing & certifications centers, and more. Atlanta can bring your career or business from start-up to wall street!
Testing Centers in Atlanta• Advanced Technology Group
• Atlanta Technical College
• Dover Training Institute
• Pearson Professional Centers-Atlanta (North) GA
• Pearson Professional Centers-Atlanta GA
• PWC Training- College Park
• R & R Testing Services
• Sheltering Arms Early Education & Family Centers
• Xtreme Solutions, Inc
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Upcoming events in Atlanta• Digital Marketing Summit - Atlanta
• Digital Summit: Atlanta
• The Social Shake-Up
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Newest jobs in Atlanta• Digital Marketing Accelerator - Boston Consulting Group
• Strategy Digital Marketing Manager
• Digital Marketing Manager Job in Atlanta
• Digital Marketing Manager
• Digital Marketing Manager Carmax
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Digital Marketing Courses
Get the right training
Right here in Atlanta there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Atlanta. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Gain the right skills
In Digital Marketing like many other professions, there are hard skills and soft skills that you will acquire over time. Hard skills can be honed in and tested fairly easily to show proficiency. With Atlanta being a top 50 market, building the right skills in Digital Marketing can lead to a wonderful career with lots of opportunities.
Right sizing or upskilling is some terms that you may here in Atlanta as the information age continues to grow in areas like Digital Marketing and emerging technologies like Artificial Intelligence become more prevalent. By getting the right skills from accredited providers will help you continue to succeed.
Work right here in Atlanta
Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Atlanta. With Atlanta being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.
Just look at all the opportunities in Atlanta. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Atlanta, as it is one of the top 50 major metropolitan markets.
Right Training - Right Here in Atlanta
With digital marketing and all the technology available you can get the right training in Atlanta. Online Courses, Online Seminars, Videos and more. But it is necessary to find the right training for you. Lots of sales pitches promising skills.
Lots of different companies in Atlanta offer training. From educational institutions to private sector training facilities. Many of them can be very good, however in Digital Marketing Training there are a lot that offer general overviews based on older skills and examples. It is important to make sure the content of the course is fresh and backed by industry leaders.
Proctored Exams Add Credibility
If you are looking at a high value digital marketing certification in Atlanta, you must look at the testing mechanism. If it is online and not monitored at all, probably lower value credibility. Third party proctored exams are signs of quality as they charge fees to the course provider to manage this process.
How many online tests and quizzes have you taken? How many would be so easy to get some outside help on? Do you feel that a proctored exam where you go to a third part location in Atlanta to take your digital marketing certification testing would be a little more difficult? You bet, no help from outside and you even have to show your ID to prove it is you taking the exam!
Get the job you want
Become a Professional Digital Marketer
Atlanta is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout Georgia.
The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Atlanta, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Atlanta as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Atlanta as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Work with recruiting professionals in Atlanta
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Atlanta. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Atlanta this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Validate your experience
Many digital marketers have years of practical experience but it is difficult to quantify that experience for hiring managers or companies that are looking to engage your services in Atlanta. By completing a digital marketing certification, you can validate your experience and build your authority.
When there is an emerging market. Those who benefit are those who work hard at creating authority for themselves and the entire industry. However, one important need for that authority is validation. Digital Marketing Certifications can validate your experience and get you recognized in Atlanta or throughout the globe.
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Atlanta. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Atlanta and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Atlanta or Georgia, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Atlanta determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
Become an influencer in Atlanta
Becoming an influencer is a great way to help you build your personal brand. Take a look around Atlanta and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Atlanta
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Atlanta is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Atlanta.
About Atlanta in Georgia
Greetings from The Big Peach, Atlanta is home to CNN, Pepsi Cola and the National Center for Civil and Human Rights. Fortune 500 companies presence includes Home Depot, UPS and Delta Airlines and SunTrust Banks.
Site Selection Magazine named Georgia as the best state to do business for the sixth consecutive year. Economic development initiatives include small business programs, Women's Entrepreneurship and the Creative Industries Exchange that will assist rising leadership in music hone their talents and acquire smart business growth.
Culture Vultures will be charmed by Southern azaleas and magnolias, antebellum plantation tours and modern world class dining and the arts.
Top tech startups include ShareCare ( digital health ) Rubicon Local ( smart city solutions ) T5 Data Centers, Pindrop ( voice identity/ security ) and Ionic Security ( internet trust )
Local A-Town industry names FortyFour as the ranking indie digital agency, other top shops include Eastmont Group, Arketi Group and Marsden Marketing.