Digital Marketing in Atlanta, GA
Often times in Atlanta one could get lost with all the activities in Digital Marketing. From small specialized meetings for left-handed Search Engine Optimization specialists to major industry events covering all things digital. Chief Internet Marketer wants to help you navigate what Atlanta has to offer you as a digital marketing professional. Jobs, events, agencies, educational options, brands, capital, and more information about local resources in Atlanta are listed below.
Testing Centers in Atlanta• Advanced Technology Group
• Atlanta Technical College
• Dover Training Institute
• Pearson Professional Centers-Atlanta (North) GA
• Pearson Professional Centers-Atlanta GA
• PWC Training- College Park
• R & R Testing Services
• Sheltering Arms Early Education & Family Centers
• Xtreme Solutions, Inc
View all Testing Center
Upcoming events in Atlanta• Digital Marketing Summit - Atlanta
• Digital Summit: Atlanta
• The Social Shake-Up
View all Events
Newest jobs in Atlanta• Senior Marketing Manager for FLS Transportation
• Senior Paid Media Specialist for Deluxe
• Senior Paid Media Manager for Code42
• Staff VP Market Strategy/Insights (Medicare Marketing) for Anthem
• Director of Marketing - Bilingual for ClientSolv
View all Jobs
Digital Marketing Courses
Get the right training
Right here in Atlanta there are training facilities for Digital Marketing. Along with Testing Centers where you can take your professional digital marketing certification exams or other examinations.
Training is so important, and digital marketers are now understanding that they will need to continue their commitment if they want to be considered professional digital marketers in Atlanta. Make sure you get the right training as there is a lot of fluff or “sales” like content available.
Lead the team
Atlanta has an abundant number of top companies and brands that need digital marketing leadership. Continuing your commitment to upskill will most likely lead to management opportunities at these company’s or at others in the Georgia.
What is leadership? How does one who is in Digital Marketing in Atlanta become a leader? There are many skills in leadership including hard skills like being able to manage a pay per click campaign. But, leaders also need soft skills like being able to present their findings properly. By getting a certification in digital marketing you will gain leadership skills in both disciplines.
Work right here in Atlanta
Often times digital marketers believe they need to go to California or New York to grow there career. But did you know there are great opportunities right here in Atlanta. With Atlanta being identified as a top 50 major marketing. There are many good opportunities in digital marketing right in your backyard.
Just look at all the opportunities in Atlanta. Great companies, great locations, growing need for professional digital marketers like you. Before you think Silicon Valley, make sure you check out all the opportunities in Atlanta, as it is one of the top 50 major metropolitan markets.
Get the job you want
In a major marketing like Atlanta, you should be able to get the job you want. The skills needed are becoming more demanding and technical in nature. However, with the proper training and certification, you will find that digital marketing opportunities are abundant.
Just like you did in school, to determine your career. You should do to get the job you want. Make sure you research all the opportunities in Atlanta. Look at the industries available as well. Do you fit a big retail brand or maybe a company that is more business to business. Those who get a certification in digital marketing can usually choose.
Become a Professional Digital Marketer
Atlanta is in need of digital marketing professionals, just like most of the country. By working towards a professional certification you will be putting yourself ahead of others and win many more opportunities. Get certified and be a leader throughout Georgia.
The industry is beginning a revolution right now, and those who don’t get the skills and continue to expand them will be left behind and potentially automated out of a position. Look through the jobs in Atlanta, see the trend? Higher tech, data, and analytic skills seem to be the trend. Proven track records in work and academics. Validate your career by becoming a certified digital marketing professional.
Earn more by getting certified
Certified professionals in most cases earn more money. Most likely true in Atlanta as well. The industry is looking to validate skill sets now as it matures. So, similar to other technical certifications like Microsoft. A certification in digital marketing validates your skill set and you can demand premium compensation.
Income is usually based off of many criteria. But one of those main contributing factors is your skills. Upskill and validate those skills through a certification and remain highly compensated for the value you provide. You will especially notice this in Atlanta as digital marketing credentials are now way more defined than just five years ago. By committing to get certified it tells the world that you are serious about your career.
Work with recruiting professionals in Atlanta
Digital Marketing Jobs are hot and will continue to do so. There are many recruiters looking for certified professionals in Atlanta. Do your diligence if considering a move. Are they professionals? Are they focused in the Digital Marketing sector? Do they know the Client and the roll well? How many other Digital Marketing Professionals have they placed?
It is always good to build relationships with recruiters and hiring managers. They understand the trends and what companies are looking for in candidates. Is it more hard skills or soft skills that are in demand. Currently the trend in Digital Marketing is hard skills as data and analytics is so important. But, at every company in Atlanta this data needs to be translated into something the business leaders can understand and make decisions.
Get the respect you deserve
Learn about the entire business ecosystem
Many digital marketers specialize in certain tactics like SEO or Pay Per Click. One advantage of completing a professional digital marketing certification is you will understand the entire brands ecosystem and how it translates into the marketing strategy. For example, how does the brand integrate into the Atlanta. Community engagement and events are very important to digital marketers, especially Social Media Managers.
You need top level buy in to succeed. If you don’t have it you will not be able to see the entire ecosystem. If you can not see that your digital marketing campaigns could fail. For example you are working for a retailer in Atlanta and the CEO is working on a new line of products. If you are not involved in that strategy early on could cause a delay. And a delay in retail especially in critical buying seasons could be very detrimental.
Drive successful Digital Marketing campaigns
Often times digital marketing becomes a silo. Tech guys handle the web site, writers help with content, and creatives make things pretty. However, a professional digital marketers understand how to bring those talents together and drive a successful digital marketing campaign. This leadership can look at trends in Atlanta or Georgia, and even the country or world and relate them to the brand strategy.
You want to build great campaigns. You want everyone to succeed. The truth is the ones that succeed have the resources necessary to succeed. When looking at the marketplace in Atlanta determine what the objectives of the brand is and make sure the resources that are available are in line. You can’t expect to triple sales with a digital marketing campaign if additional resources are not provided.
With leadership comes responsibility.
As a professional digital marketer in Atlanta, you most likely will be in management. This is a skill in itself. However, if you have successfully completed CIM’s certification you will be ready to take on that responsibility. The courses fundamental concepts and deep dive into strategy has set you up to scale your abilities.
How many Digital Marketing Managers or executive roles are in Atlanta? How many on average staff members make up the digital marketing team at companies in Atlanta? You should research this and know this if you're considering leadership responsibilities. Managing a staff of a few or 20 takes on much different skills. You may want to consider some management training if you want to run a team of 10, 20, or more for a company.
Become an influencer in Atlanta
Becoming an influencer is a great way to help you build your personal brand. Take a look around Atlanta and earmark those that are making noise in the Digital Marketing world. Connect with them, follow them, and learn. Work on your thought leadership and be unique. Industry validation from education, experience and certifications will help you become that influencer.
As an influencer, it is important to stay on top of your game. Through a digital marketing certification and continued education in the industry you will be able to continue leading the way. Make sure that you have an original content plan as influencers need to maintain credibility.
Become a mentor and help other Digital Marketers in Atlanta
As your career evolves and you earn the respect in the community. Be sure to give back and take on a few younger talents. Guide them and help their careers grow. Not only will it help them, it will help you in many ways. Plus keeping talent in Atlanta is always important as they are assets to the local economy.
Your skills are valuable and can lead you to a successful career in Digital Marketing or something else. But, leaving a legacy of future digital marketers whom you have influenced can be even more rewarding. Think long-term and how you can share your treasures with others in Atlanta.
About Atlanta in Georgia
Greetings from The Big Peach, Atlanta is home to CNN, Pepsi Cola and the National Center for Civil and Human Rights. Fortune 500 companies presence includes Home Depot, UPS and Delta Airlines and SunTrust Banks.
Site Selection Magazine named Georgia as the best state to do business for the sixth consecutive year. Economic development initiatives include small business programs, Women's Entrepreneurship and the Creative Industries Exchange that will assist rising leadership in music hone their talents and acquire smart business growth.
Culture Vultures will be charmed by Southern azaleas and magnolias, antebellum plantation tours and modern world class dining and the arts.
Top tech startups include ShareCare ( digital health ) Rubicon Local ( smart city solutions ) T5 Data Centers, Pindrop ( voice identity/ security ) and Ionic Security ( internet trust )
Local A-Town industry names FortyFour as the ranking indie digital agency, other top shops include Eastmont Group, Arketi Group and Marsden Marketing.