PPC management tools
Google Ads Editor ( formerly Ad Words ) Industry must-have.
Bing Ads Editor Another industry must-have.
AdWords Performance Grader An efficient audit tool.
AdEspresso A great tool for Facebook advertisers to create, optimize, and analyze campaigns.
PPC keyword tools
SEMrush Industry best in class tools to find detailed keyword and domain data.
SpyFu Cutting edge competition tool, it can download all of your competitors’ keywords.
ISpionage Easy-to-use competitive intelligence tool.
PPC call tracking tools
Invoca Solution to capture, manage, and track important calls-plus integrate with 30 platforms.
Twilio Expedient option for call tracking and analytics.
CallRail Call tracking, recording, and analytics + Google Analytics and Google Ads integration.
PPC landing page tools
Unbounce Offers more than 80 templates for every type of landing page.
LeadPages offers a simple landing page builder, and dozens of landing page and minisite templates.
PPC ad copy tools
BuzzSumo Shows most shared content across the web and you dig down by keyword, niche, site, author.
Answer the Public is a free keyword research tool that returns keywords.