Content matters. Keeping up with
Content Marketing and AI
AI is already impacting content marketing with many fluid trends ahead. Although powerful AI
technology exists, its also not that accessible yet. Most anticipated significant strides are expected with
analytics and machine learning, as such will free time and efforts for
AI data can also build powerful, highly targeted audience segments, that will be
The need for actual Content Strategy
Editorial calendars also require
Setting goals. Aim to reach more business goals such as lead generation, traffic
via website, blog and email and social campaigns
Establishing KPIs (key performance indicators) for measuring your content marketing ROI.
Audience segmentation for popular trends with personalized content.
Content repurposing strategy
Content curation strategy
Altered strategies for the spectrum of customer acquisition channels
Readying Content for Voice Search
industry gurus believe that as many as half of all online searches will be voice searches by 2020. It also
means content will need to be optimized for voice search. Content will need to
snippet – the short blurb that sometimes appears at the top of Google search result that answers search
query – and know which searches result in featured snippets.
Collaborating with Influencers
A newly synthesized collaboration will be having influencer create content for personal or corporate
Example: if a company sells food products, have popular chefs share recipes on company blogs – that
will likely attract a foodie audience, to leverage for other company products.
Creating diverse content for a greater audience share
and trending podcast channels. Its become cohesive to have a presence on multiple channels and also
diversify content for various segments of your audience. Podcasting is currently trending to expand
and create unique collaborate with influencers.