Content Manager Responsibilities

What Does a Content Manager Do?

What Does A Content Manager Really Do?

In the business world of today, online presence is crucial to sales. And for an appropriate and influential presence, an organization must employ certain strategies. Digital marketers such as social media strategists and content managers are needed for the promotion of a brand through the information and multimedia pieces that they put on the organization’s platforms.

Most people believe that a content manager is expendable since all they do is ‘provide content’. They don’t know that content managers perform a lot of tasks that determine an organization’s growth. Here’s just a few of what they do:


Here quick overview of what you can learn about Content Marketing:   Evergreen and Topical Content

Tracking of web activities

Content managers are saddled with the responsibility of managing the organization’s social media platforms, websites and even emails to keep track of what’s going on in their online community. They monitor the traffic on their website, find out areas that are appealing to their visitors, and respond to feedbacks.

They also monitor the performance of the blog posts, multimedia articles, images and videos that are uploaded to inspire engagement on all company’s platforms. Specialized tools are used to review the performance of their content, examine SEO mistakes, and predict trendy keywords.

These digital marketers are always on the lookout to promote the organization, hence find ways to attract more views, get great reviews, and of course, patronage.

Formulating Content Strategies

Since there’s an aim to achieve the goals of the business through online activities, content managers are expected to be creative and analytical. They come up with new ideas that incite a high level of participation on an organization’s website and other platforms.

They create a voice and reputation that brings an influx of users or customers. To implement their ideas, content managers work with the technical team of the organization so that together, they can measure the performance of published content, and come up with suggestions that make them rank higher.

They use their mistakes to define their next line of actions. Also, new range of articles and topics are lined up for creation based on keywords noted to be in search by their users.

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Writing, Editing, and Proofreading

Having drawn a line of written or multimedia articles to be put up on the organization’s sites, the content manager moves to build these articles. They source for interesting topics, and write on them. They create really engaging and appealing topics that get their target audience hooked and willing to come back for more.

They never stop writing, hence a reserve of trending topics related to their industry. Images and videos that intentionally promote their brand without boring their readers or viewers are uploaded regularly on all platforms.

So that they don’t get the audience weary, content managers edit these content, and ensure that they convey true and extant information. The content are structured in a way that they suit each platform, and appeal to their peculiar users.

Managing a Content Team

At times, creating good content for the organization can be overwhelming. The content manager therefore needs to work with other writers, videographers, SEO experts, and videographers.

That way, there’s no oversight in running online content. While someone creates content, updating the company’s information, and the cleaning up of outdated posts are done by other members of the team.

The content manager leads the content team members in discussions, and following up of posts so that they don’t violate certain laws. If there’s a need for frequent updates, there are enough hands to work on that, as directed by the content manager.

In all, the content manager is in charge of the company’s representation to the public.