Content has become more than merely brand awareness, companies are now strategizing content to
drive revenue and personalize the customer experience.
Most companies can improve
teams around a unified strategy, followed by best efficient staffing to execute strategy.
Interactions are better performance metrics than reach. In recent years, reach and engagement
the most popular ways to measure content performance, and although engagement remains requisite,
conversions and efficiency to measure strategy performance metrics.
Does product-focus content outweigh thought
service industries as healthcare, finance
retailers and manufacturers. Content management teams should reevaluated strategies to determine if
existing content meets client and audience needs.
Video shorts have become
performance. Short-form video of
Are data and tech skills preferred versus creative
target audience needs, data analysis is now ranking as
management and automated marketing skills. Whether refined scrutiny might reveal an overabundance
of creative types or outsourcing creative tasking to agency partners, while