10 Quick Tips for Email Marketing

10 Quick Tips for Email Marketing

Don’t want to end up trapped in someone’s spam filter? Don’t want to be seen as a nuisance in the middle of someone’s busy work day? Let’s review the top 10 tips for success with your email marketing campaign!

  1. Many email readers will block images by default because they are trying to help cut down on spam or bad images. Make sure you get your point across with words; don’t rely solely on pictures.
  2. Use a descriptive headline. This is what will grab your reader’s attention and make them want to open the email.
  3. Keep the headline around 30 characters so it can be read in its entirety in the email reader.
  4. Avoid words and phrases such as “free”, “click here” and “limited time”. These are often picked up by spam filters, so your e-blast may never reach your reader.
  5. Send your e-blast on a schedule so your readers know when to expect it.
  6. Avoid sending the e-blast at 3am. You have the best chance of your reader opening the e-blast when they are sitting at their computer with their email open.  Stick to normal work hours and Friday before noon.
  7. Place your most important information above the fold.
  8. Always include an “opt-out” link (i.e. “Unsubscribe”).
  9. Send your e-blast out at least once per month, but no more than once per week.
  10. Don’t waste your readers’ time.  They aren’t sitting around waiting for your e-blast. Get to the point right away.