How to be an expert in Email Marketing
Before we start, what is email marketing?
Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service.
Learn about the perks of email marketing, methods do it right, and how it compares to some other forms of marketing.
If you have sent an email aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing; this is just one aspect of online marketing, which encompasses online marketing via websites, social media, blogs, and more.
At the end of the day, email marketing gives businesses the ability to keep their customers informed and tailor their marketing messages to their audience. But be aware if not used correctly, this kind of marketing can push customers away with persistently annoying spam emails, beware, but don’t be afraid. We are here to help.
Email Marketing Remains Relevant
With the age of social media, it can be easy to write off an email, but there is evidence that it should be an important section of your marketing efforts. Let’s take a look:
- Experts with the email marketing company Litmus estimate that email marketing returns an average of $42 for every $1 spent.
- One survey found that 59% of respondents were influenced by email when it came to purchasing decisions.
- A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media.
How to be Amazing?
There are a ton of email marketing services, software, and platforms that it can be overwhelming, to begin with, so let’s work on actionable steps to get you started. If you still have questioned why not schedule a class with Chief Internet Marketer Professional Marketing Class and certifications where we teach you all you need to know about strategies and best practices.
Effective email marketing takes effort. Here are a few strategies for making the most of your email marketing campaigns.
Build out a List
It could be your website, your store, or an event, you should make it clear when customers are opting into receiving your emails. If you do not, all you're going to do by sending an unsolicited email is to turn off most of the people you were hoping to turn into customers.
Follow the Law
Email marketers must adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails.
Mix Up Your Messages
Don't just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights they can value. Share information that lets them know more about you and your company.
Respect Your Subscribers
Treat your list well. Remember that the people you're communicating with have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even evangelists for your brand, then make them feel special.
Follow a Schedule
Stick to a schedule if you're doing a newsletter. Sending out an email on the same day (or days) every week will help your subscribers know what to expect from you and when.
Optimize for Mobile
Studies by marketing analysts with the company Litmus have consistently found that just under half of all emails are opened on mobile devices. That means, if your email doesn't display correctly on mobile platforms, half of your audience is going to think you don't know how to properly craft an email.