5 Tools for Email marketing campaigns
You might assume that social media is king in the marketing domain, that’s fine most do, but email is the prince.
Background on email marketing tools
Did you know that in 2019, global email users amounted to 3.9 billion users? That is a whole lot of opportunity just waiting to be unraveled with your best email marketing tools.
As long as you’re using it right, email is still one of the most valuable and targeted channels for reaching your audience by far, and it doesn’t hurt that It’s also a good path to making money.
You can use your email marketing strategy to promote your business, online or brick and mortar. You can also communicate with clients about your white label services or anything else that adds value to their needs.
Here are some of the best email marketing tools we discovered that are essential to your digital marketing strategy.
HubSpot Email Marketing - Free
HubSpot has the option of offering a feature-packed with free email marketing tools that can boost and grow your business. On top of the free email tool, you can use the HubSpot CRM for free to create tailored touch-points for your customers. You can create professional marketing emails that are engaging to your audience with the easy drag-and-drop email builder. Setting up this with email marketing automation can help agencies or your business to create an email marketing powerful campaign.
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.
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MailGenius - FREE
MailGenius is another case of a great free tool that can inspect your emails and find possible indicators that might get your message sent to the spam folder. The tool lays out all the things you can do to avoid landing in the spam folder along with actionable advice and explanations on how to fix any issues you may have.
Even the best email copy and subject line can only go so far if your message lands in spam. Deliverability problems can severely impact your email marketing campaigns, so it’s important to be proactive and run a test to ensure you’re following best practices.
Litmus - Starting at $79/month
Litmus is a highly versatile tool through which you can use to test and track email. You can test your emails in traditional web-clients and also popular mobile devices like Android, Apple, and Windows.
Use Litmus for render testing and make sure your creative is optimized for any given device. You can test more than 40 clients and devices and with a mere click, Litmus can generate a test email to an address so you can send it to your ESP. Within minutes you’re going to see desired browsers, ISPs, and devices.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
Pricing:
Litmus comes with a free 7-day trial, while the premium version can be had for $399 a month, $149 for the Plus version, and $79 for the basic version.
Mail Chimp - Starting at $10/month
Don’t let Mail Chimp’s links to funny YouTube clips or humorous messages throw you off. It’s all business when it comes to collecting statistics, sending emails and improving performance.
You can even send out surveys. This is a great opportunity for subscribers to vote on the best icon for your app.
The dashboard lays it all out clearly: import lists, create and send campaigns, and proceed to build your audience.
As the import happens in the background, you can work on building your campaign. You have the option to choose if everyone in your list gets the email or a specific segment only – the process is very customizable.
Creating a segment is simple, use filters to build contacts subsets, use previously created segments or cut/paste from a recipient email address list. The tracking options let you know who has opened the email messages and which campaign links receive the most clicks.
The enhanced tracking option links to your website through Salesforce or Google Analytics. To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.
Reach Mail - Starting at $10/month
Use Reach Mail’s Message Testing feature to see a direct performance metrics comparison of as many as five individual email campaigns. This feature also takes into account different subject lines or content within each email, so you can optimize the subject line wording or determine how any given email performs in contrast to others.
Through this feature, you can also decide on the percentage of your subscriber list that should be used to test the message. Once the ‘test campaign’ has finished, the system will generate a snapshot report highlighting open and click rates for each version. All you need to do is select the best-performing one and schedule the rest of your emails.
Reach Mail also gives you the option to choose from several hundred email templates or let one of their designers custom-design it for you.
Advanced tracking lets you see who clicked on your links, how many users forwarded your message or who opted out. From there on, you can send a follow-up email campaign to the users how clicked on specific links.