Will Digital Marketing be Automated?
Technology and it's evolution has been ridding people of their jobs till recent times.
With digital automations, humans could just be as good as replaced. Automation
completely erases the need for human intervention because it functions just like
humans. No wonder some people are fighting against automation in technology. It
could just be a step to raising the rate of unemployment in our world.
Regardless of these trivial matters, some technologies have moved forward with
their automation. With the development of artificial intelligence, most digital
functions have taken up that automated format. But who doesn't love an
automated world? Things function faster, responses are just like that of humans
and with the right commands, you can get your desired results.
Digital Marketing going full automated, has been one debate that has lasted for
years. What will happen if marketing becomes automated? Is It risky? Should it be
automated? Well, this article would delve fully into digital marketing and the
prospects of it’s automation. First, let’s take a look at artificial intelligence and it’s
role in technological automation.
What is Artificial Intelligence (AI)?
From our earlier conversation, you may have been wondering how it is possible for
machines to act and function just as humans. Artificial Intelligence is the culprit. It
even automates functions to act better than humans. Data analytics, automated
functions, information source, personal assistance, decision making, application
assistants and many more functions can be done all with 100% precision and
Artificial intelligence requires massive skills and professionalism to execute. So
while people are complaining about losing their jobs, some are making fast
decisions to improving themselves in the artificial intelligence line. Talk about
making themselves indispensable!
What effects does Automation have on Digital Marketing?
The effects of automation on digital marketing is incomparable to any form of
marketing. From its cost effectiveness to it's ability to save time, automation really
goes across the margin. Let's take them one after the other shall we?
- Cost Effectiveness- To start up a digital marketing campaign without
automation, you need a whole team. You would need to hire a content
creator, web analyst, social media marketing expert, digital marketing expert,
website creator, customer care agent, communications team and the list
goes on and on. It is very expensive to pay every single one of these people
just for one ad or more. What automation does is eliminate the need for
these people. All you need is just one guy, maybe with his assistant. A digital
marketing expert would help use the right automation tools to perform the
task of a team in seconds.
2. Time saving- There used to be a time when a simple math on a computer
could take minutes, even hours, to be solved. It is tiring and frustrating to
wait on a computer to do something. To have functions being performed in
seconds, is a blessing. It gives a company or brand enough time to focus on
their product than just marketing. There is no denying that automation could
lead to a fast developing and smart world.
3. Accuracy- making a digital marketing plan needs market research for a very
long time. Artificial intelligence can assist in obtaining data and analyzing
them to obtain accurate digital marketing strategies. Also with artificial
intelligence, you can get reports on the effectiveness of your digital
marketing over a long period of time.
The prospects of automated digital marketing makes it more effective that the
non-automated digital marketing. With automated artificial intelligence
technologies like chatbots, marketers could definitely talk to their audience and
receive feedbacks. Their audience get to feel like the marketing is done to them
by humans on personal bases. Marketing efficiency in automated digital
marketing is also a positive effect from using artificial intelligence.
Advantages of Automating Digital Marketing.
Digital marketing is every online effort to market goods and services with the aim of
making sales and profit. Marketing is not a free venture so when businesses see an
effort to make their tasks easier, faster, accurate and cost effective, they grab on to
- Artificial intelligence used in digital marketing can be a good decision to making
digital marketing better. With artificial intelligence analytics, companies or brands
could get to fully understand their audience and pick the right marketing strategies
to catch their audience attention. Also, brands need to take their audience into
consideration. What is the age range they are trying to reach? What gender? What
race or cultural background? What type of people in general are they trying to
reach? When these questions are fully answered by the brand, with the right
commands, automated digital marketing can make sure the marketing reach the
As stated earlier in this article, artificial intelligence can help in decision making. So
when the automated digital marketing tool, collates and analyses the marketing
data, it helps in making the right decisions.
Disadvantages of Automating Digital Marketing.
The most highlighted effect of artificial intelligence on digital marketing is it's ability
to rid lots and lots of people of jobs. People are bothered and concerned about
their future. Are they sure of still keeping that job in the next few years?
If you look at it in the long run, it could lead to world hunger when the effects are
not effectively managed.
The goal of digital marketing is to reach as much people as possible and make
profit off it. It’s business, and people will do anything to bring down the cost of any
venture. Now the valid question from this article is; Are marketers willing to risk
peoples’ financial security for extra digital marketing automation?
Statistically, about half of surveyed marketers have evolved to using artificial
intelligence in their digital marketing strategies. So Eventually, Yes, digital marketing
may become fully automated but it may not be easily attained. Once people notice
their fate, they'll fight and business owners are willing to fight back. Unless policies
come up against automation, it is the future of technology and digital marketing.
We honestly think that unless a balance can be struck between human efforts and
automation, humans would end up suffering the effects of a technology that was
supposed to be beneficial to them.