Blogging began in the late 1990s and was best known as a place to share opinions, facts, experiences, etc. Today, blogs are a driving force for the growth of your website’s online authority. With every post (blog), on a consistent basis, you have the opportunity to increase your company’s visibility.
In the past, search engine companies (like Google) based a large portion of websites' “searchability” and rankings on keywords. Search engine strategies are continuously evolving and are now focused on participation/updates — consistency, activity and relevancy are key. Where your website ranks in search engines MATTERS!The more consistent your blogs are, the more traffic is going to be generated and, in turn, the more leads your business will receive. To optimize your exposure, keyword integration is strongly suggested, along with compelling images and links to other pages of your website. With this strategy, you will be positioning your company as an “expert” in your field. Need experts in blogging? Hire us!