Think before posting. Think carefully of controversial topics as politics, religion or other topics
that might have
Be vocal. Personality and unique content matters.
Be real. Introduce team members or create a "behind the scene" video. Be present at events.
Create realistic expectations. Social Media alone will not grow sales. Marketing and
promotional strategies matter, as well as other corporate impact areas such as customer
acquisition and revenue growth.
Write for the audience target. Simplest comprehension.
Personalize outreach. A growing trend that matters to tailor deals and discounts
Don't engage with trolls or contrary influencers. Don't waste efforts with negative effects.
Don't try to be everywhere or do everything. Spontaneity and presence matters, however
maintaining too many channels might dilute the message. Tailor content to the platform that
delivers best optimizing.
Don't post without proofreading. Careless content can reflect contrarily on the brand or
Don't ignore followers questions, comments or messaging. Engagement remains key.
Don't use AI as a substitute.
Don't be fixated on the competition. Time and effort
for target audiences.