Social Media Essentials

Social media marketing and its importance among businesses is ever-growing because of the cost-effective ability to divide industries and target leads quickly and effectively. Our team has compiled a list of our top social media suggestions/essentials:

Create a Visual Identity

It is crucial to uphold your brand’s identity throughout all platforms, creating an online presence that exudes authority. We suggest professional design for all of your social media artwork, which should be consistently changing/engaging — new artwork every month or so, if not more often.

Know Your Audience & Listen to Them

Do not target an audience that will have no interest in your products/services, just to gain more “likes” or followers. Once you have your target audience, listen to them:  What are they talking about? What interests them? What groups are they associated with? The more you cater to your audience, the more return/interest you will have.

Participate & Collaborate

Once your social media platforms are established, maintain them. Your interactions will make an impression on your “followers.” If your activity becomes dormant, your audience will disengage and your online authority will lessen. Social media involvement is a daily duty with strategies that consistently need to be reviewed and prepared.

Be Consistent

Once you have established a following, your interactions will be anticipated, if not expected. Do not let your audience down; be consistent.

Time Your Posts

Your time is valuable — make the most out of your social media posts. Research the best times/days to post on each platform so that your brand and information is presented to the largest audience possible.

Manage Your Followers

Timely communication is key. If your followers contact you via social media, make sure to communicate with them as quickly as possible to make a great impression and to build reputability.

Use Relevant Hashtags

Hashtags are at your disposal to extend your reach and promote campaigns and brand awareness! We suggest creating a list of hashtags (at least 30) based off of your target audience. We also suggest researching the success of existing hashtags to be able to address a larger audience. But, make sure that they are relevant to your business so that your reach is not too broad.

Manage Comments

Negative comments will happen, not matter what and positive comments need to be recognized. Monitoring comments is essential to your online image. As mentioned before, this is an ongoing, daily task that requires commitment.

Connect Social Media Platforms

Social media marketing is about awareness — boost that awareness by integrating all social media outlets on all platforms. By doing this, stronger online authority will develop.

Add Social Media Information to EVERYTHING

Promote, promote, promote!!! All of your web and print items should intermingle. To strengthen your social media following and online presence, promote your outlets on/in everything possible, including your website, email signatures, email blasts, business cards, flyers, brochures, etc. The more the merrier!

 To learn more about developing online authority or to discuss how our team can help you create a custom marketing plan, do not hesitate to contact us. We look forward to hearing from you!