3 Strategies To Improve Website Traffic

3 Strategies To Improve Website Traffic

Strategy #1: Forum Marketing

I don’t understand why most marketers completely ignore forums and boards. Where else can you find hundreds of laser-targeted people hanging out in one place?

Here’s how to take advantage of forums:

STEP #1: FIND FORUMS IN YOUR NICHE

You can use these search strings:

“forum” + “keyword”

“board” + “keyword“

“forum” + “keyword“

“latest discussion” + “keyword“

“powered by vbulletin” + “keyword“

“You cannot post new topics in this forum” + “keyword”

STEP #2: PINPOINT ONE ACTIVE FORUM

Check the latest posts to make sure that people are posting.

STEP #3: CREATE YOUR FOUNDATION

Remember: when you join a forum, you’re also joining a community.

Because many marketers understand the amazing potential of forums, certain forums are ripe with spam.

Strategy #2: Pre-Outreach

STEP #1: Find people that have recently shared a similar piece of content on social media

(or linked to it)

(You can use Buzzsumo or Ahrefs for this)

STEP #2: Make a list of the people that shared something similar to your content.

STEP #3: Send those people a “heads up” about your upcoming post

Here’s the script to use:

Hey NAME,

I noticed that you tweeted one of my favorite TOPIC posts last week, “POST TITLE”

(from WEBSITE).

I actually have a new TOPIC case study coming out next week.

Want a heads up when it goes live? Cheers

Strategy #3: Increase The “Promotability” of Your Content

TACTIC #1: OPTIMAL CONTENT LENGTH

Make sure your content is AT LEAST 2,000 words (3,000 is even better)

TACTIC #2: OPTIMAL LINE LENGTH

Aim for between 480 and 700 pixels.

TACTIC #3: SUPERHERO-STRONG INTROS

Make sure your intro is thin and has at least one information gap.