Content Curation Made Easy

Curating content for social sharing can be time consuming and overwhelming. There are thousands of bits and pieces of content across thousands of topics, the internet has become a very noisy place to navigate.  The challenge has become how to curate content without getting lost in the din. We have all done it, google one thing and next thing we know our attention turns to another interesting link.The good news is there are a several helpful tools available to focus your content searches without the never-ending screen suck.When Google Reader was laid to rest last summer, Feedly rose to the task of being a great replacement.  It aggregates RSS feeds and pulls in content from industry relevant blogs allowing one place to read the latest news.  It features a search function where you can type in the content you are looking for and it will make suggestions. You can also add blogs you frequently read to the list. Select the feeds you want to follow and return daily to select stories to share via Twitter, Facebook, Google Plus or LinkedIn.Then there are Google Alerts. Google Alerts is not only helpful for social listening, but also for locating content across the internet. Set up an alert for a specific topic or industry and Google will send along an email with links to relevant stories once a day.  Review the links and share any interesting content with your audience.With Feedly and Google Alerts you can choose the content to share.  For a more comprehensive approach, there are content curation center apps available such as Trapit. Trapit has a library of over 100,000 sources of content and “traps” the content most relevant to your brand and industry. It then feeds your social media channels with relevant information giving your audience a stream of content reflecting your expertise.  Trapit will personalize your content, allowing you to spend more time engaging with your audience rather than spend a majority of your time searching for content to share.These are just a few of the tools that cut through the noise and make your valuable time spent on social media marketing more effective.