Internal linking is the most overlooked and underused tool in all of SEO. What many search marketers don't realize is that you can often get just as much "SEO value" from internal links placed on high-value pages on your own site as you can from inbound links. Internal linking also promotes and targets landing pages, improves usability, and makes it easier for users and engines to find your content. Simply put, if you’re on a website’s About page and there’s a link to the Contact Us page — that’s an internal link.When internal links are set up properly, they allow your visitors to navigate your website easily and effectively. Internal linking allows you to direct your visitors down the path that you want them to follow through your website.
How to Incorporate Internal Links on Your Website
There are a lot of ways to incorporate internal links on your website. design your website by determining what your most critical web pages are, what your keywords should be for those pages, and then executing on your plan by incorporating your internal links into your website.Text links – Internal links can be placed from any content within your website to create text links. Your anchor text should be keywords that you anticipate people will use when trying to find your website and then repeat those keywords as internal links throughout your website.Footer Links – Links in the footer of your website are the ideal place for internal links, and one that is often underused.Blog articles – Blog articles are one of the best tools when it comes to SEO and internal links. Writing blog articles gives you a chance to focus on a key topic that relates to your website, as well as, link your blog readers from your blog article to other pages within your website, like your most crucial web pages.Banner ads – One type of internal link that most people don’t think of are banner ads. Consider adding some banner ads to your most critical web pages in your websites’ sidebar.
Benefits of Internal Links
- Helps web visitors efficiently navigate through your website
- Ensures visitors are seeing your critical content
- Increases your search engine ranking for specific keywords
- Moves your critical web pages within your website higher in search engine results
- Attracts more visitors to your website
CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of consulting intelligence for our customers. Contact Chief Internet Marketer for a customized SEO internal link marketing strategy that will drive your business forward.