20 Most interesting INFLUENCER MARKETING statistics

20 Most interesting INFLUENCER MARKETING statistics

As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and proposals on purchasing decisions.

These influencers are trusted by many consumers, and marketers are listening . It seems 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing.

Social media has given normal people a chance to create their own brand through stimulating content and engagement. These new influencers are more relatable than traditional celebrities. Since more people are joining social media networks a day , companies have begun to understand they will leverage these platforms for marketing.

Interest in influencer marketing has only raised, which suggests tons of research has been conducted which has produced interesting statistics. So let's take a glance at a number of the foremost eye-popping results of those studies. Here are 20 influencer marketing stats which will surprise you.

1) 70% of Teens Trust Influencers quite Traditional Celebrities

It's extremely difficult for brands to create an equivalent level of trust influencers possess, but because of influencer marketing that trust is transmitted to your brand. such a lot in order that 4 in 10 millennial subscribers say their favorite influencer understand them better than their friends

Another effect of influencer marketing is that brands do not have to waste resources promoting themselves, and instead use influencers to talk on their behalf and deliver the message they need people to here and trust.

2) 86% of girls Use Social Media for Purchasing Advice

86% of girls Use Social Media for Purchasing Advice

This statistic should be important to any brand that either has women as their primary audience or within their scope of ideal customers.

It seems if you would like to succeed in attracting more women and obtain them to shop for your product or service, you would like to be present on social media and conscious of the influencers that they're curious about . And this behavior is growing as 45% of girls claim to be more active on social media that they were just 2 years ago.

When it involves influencer marketing, over half women made purchases thanks to influencer posts with Facebook and Instagram being the well-liked platforms. The key to engaging this cohort through influencers is to be genuine and inspirational.

3) 49% of Consumers depend upon Influencer Recommendations

This statistic demonstrates the growing importance of social media influencers for brands to attach with their audiences. Not only do 49% of consumers depend upon influencer recommendations but 40% had purchased something after seeing it on Twitter, YouTube or Instagram.

If consumers feel confident about an influencer's recommendation, they're more likely to form a sale . Brands are ready to piggyback on the trust of influencers.

4) 6 in 10 Teens Follow Advice From Influencers Over Celebrities

The word of a star isn't as valuable because it wont to be. Not only do customers have a tough time trusting brands, but also traditional celebrities seem to have lost the influence they once had.

Influencers have the facility to forge strong ties with fans and knowledge a more engaged audience gaining 3 times as many views, twice as many actions and 12 times as many comments compared to videos from traditional celebrities.

It seems these days’ consumers trust social media influencers and their peers above anybody else. Power has shifted to social media influencers.

5) Influencer Marketing Campaigns Earn $6.50 for each Dollar Spent

With 59% of marketers getting to increase their influencer marketing budgets, this area of selling is becoming the fastest growing channel for brands beating organic search, paid search and email marketing.

According to a Tomson study, businesses earn $6.50 for every dollar spent on influencers with the highest 13% earning $20 or maybe more. That's a big return on investment considering that over half marketers also consider the purchasers they acquire through this route as better prospects.

In terms of influencer channels, blogs and Facebook are cited as the best platforms.

6) Influencer Marketing is that the Fastest-Growing Online Customer-Acquisition Method

More brands are hopping on the influencer marketing train. It's becoming more important than ever to make relationships with influencers who resonate together with your brand and to create campaigns, which are aligned with the values of an influencer's followers.

In addition, 22% of marketers say influencer marketing is the most cost-effective method of obtaining new customers.

7) 57% of Fashion and wonder Companies Engage in Influencer Marketing

57% of Fashion and wonder Companies Engage in Influencer Marketing

Fashion and wonder are industries that rely heavily on influencer marketing as organic growth for brands has become tougher without advertising and amplification.

In this sector, 57% of companies now use influencers as a part of their marketing mix while 21% are getting to add this to their strategy within the coming year.

Many brands now use influencers to great success like Lush using Grav3yardgirl and Nicole Guerriero gaining thousands of views on YouTube. However, while many fashion and wonder brands are keen on using influencers, many want to make sure that a brand affinity exists so as to drive success.

8) Major Brands decide to Increase Spend on Influencer Marketing

More brands and marketers are coming to understand the incredible results that influence marketing can produce. This impact is leading to a rise in spend with 67% of marketers getting to increase their budgets within the next 12 months particularly on Instagram.

Not only is spend increasing to assist boost brand awareness, reach new audiences and improve brand advocacy, but it's fast becoming the key channel for several marketers.

9) The Influencer Marketing Industry is predicted to Hit $10bn by 2020

As an industry, influencer marketing has expanded exponentially over the past two years. Worth just $2 billion in 2017, the industry is about to succeed in $10 billion by 2020 because the industry witnesses more growth and becomes a simpler marketplace.

This growth means more widespread use in marketing and can require marketers to evolve strategies within the way campaigns are measured, create analytics to scale campaigns and appearance at the way to manage relationships between brands and influencers.

10) 74% of individuals Trust Social Networks to Guide Purchasing Decisions

74% of individuals Trust Social Networks to Guide Purchasing Decisions

About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers, to assist them make the proper decision about buying a product or service.

This creates huge opportunities for marketers within the promotion of products (sponsored or not) to succeed in new audiences and influence key cohorts like millennials and Gen Z.

  1. Influencer Marketing has Surpassed Print Marketing

What this suggests is brands are undergoing a transition within the ways they spend their marketing budgets. Expensive and inefficient ad buys, like those found in newspapers and magazines, are giving thanks to influencer marketing.

The return on investment in influencer marketing is way outpacing any traditional medium.

  1. 40% of consumers Use Ad-Blocking Technology

More and more internet users are removing traditional ads from their online experience. In the U.S. ad-blocking usage is 40% on laptops and 15% on mobile as consumers are uninterested in being hammered with pop-ups and banners.

But influencers are now filling the gap. People aren't blocking videos from their favorite social media celebrities; actually , they're eating up every word they assert . Advertising power is shifting to real people and influencers.

  1. Marketers spend $25,000-$50,000 on Influencer Marketing Campaigns

Spending on influencers has gone up over the past few years, and it's only getting to increase.

Many budgets for influencer marketing are on the increase with marketers expected to take a position with a mean of $25,000-$50,000 in multifaceted campaigns, which is in line with many external marketing budgets of small-to-medium sized companies.

14) 40% of Twitter Users Made a sale supported a Tweet

40% of Twitter Users Made a sale supported a Tweet

It seems Twitter influencers do, as a matter of fact, have the power to impact the purchasing decisions of followers. On the platform, influencers are now rivaling friends in terms of building trust with 49% of Twitter users saying they relied on influencers compared to 56% taking note of friends.

Engaging in marketing campaigns with influencers over Twitter clearly has the potential to approach sales for goods and services.

15) 67% of Marketers Promote Content With the assistance of Influencers

We already mentioned 73% of marketers have a budget put aside for influencer marketing, but as of immediately just 67% are actively engaging with and have a relationship with influencers. They're getting before the curve and striking marketing deals to borrow their trust.

Now is the time to leap in and obtain involved in influencer marketing. It is time to try to to your research and find influencers who may need the trust and dedication of your audience .

16) Facebook is that the Most Influential Social Media Network

With about two billion monthly users across the planet , Facebook is the most influential social media channel with 19% of buying decisions being influenced by the platform.

Other social media networks are catching up to the enormous , but Facebook remains on top. it is vital to remain active on Facebook and have interaction with influencers for marketing purposes.

17) YouTube Is Hot on Facebook's Heels

YouTube Is Hot on Facebook's Heels

While Facebook remains the alpha dog, YouTube is true behind with 18% marketing influence. The platform has made celebrities and influencers of normal people, and fame is hospitable all age groups and demographics.

There's something for everyone on YouTube, and marketers are taking notice by putting extra money into influencer marketing on the platform.

18) 60% of Consumers are Influenced by Social Media or Blog While Shopping at a Store

This changes the meaning of comparison shopping. consistent with research, 3% of consumers would consider buying a product in-store if promoted by a star compared to 60% for an influencer.

Not only is that the influence greater, but over half customers are consulting blogs and social media on their mobiles before shopping highlighting the importance of easy to seek out information and posts (social and blogs) to reveal a product's reputation.

19) Purchase Intent Increased by 5.2x by Influencers on Twitter

Part of influencer market research means discovering which social media networks are best suited for promoting your brand and where your audience are often found.

According to Twitter influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets.

20) 71% of Marketers Believe Influencer Partnerships are Good for Business

Influencer marketing campaigns shouldn't be a one-and-done proposition but are a valuable strategy during a marketer's toolkit. with nearly three-quarters of selling professionals citing them nearly as good for business.

If you'll partner with them and make a long-term relationship, making them ambassadors of your brand, the message they portray comes across as more trusted rather than promotional. It helps to spice up your brand's credibility if you're seen as trusted by an influencer.

Join the Social Influencer Marketing Party

It’s better late than never when it involves developing an influencer marketing campaign. An honest thanks to start would be to succeed in bent a number of your industry's top influencers and boast your great product or service. Otherwise, do research on a number of the big-time social media influencers and determine which of them have your audience as a big portion of their following and go from there.

Either way, understanding the way to use influencer marketing to its true potential will help to drive brand awareness, leads and revenue.