Top 10 Digital Marketing Channels
The business environment and marketing have undergone an absolute transformation because of digitalization. As for businesses aimed at growth, digital marketing is a crucial tool to take advantage of. It is now evident that businesses will find it pretty hard to survive in this current market without embracing digital marketing.
Business owners are very much aware of the vast wealth of opportunities digital marketing can generate for their businesses. They are already reaping the endless rewards of digital marketing through the use of effective digital marketing channels.
There are many invaluable digital marketing channels that businesses are currently utilizing to boost businesses’ online marketing opportunities. Before a business can actually commence the selection process to determine which digital marketing tools best fit for their businesses, they first need to master and familiarize themselves with the different channels available in the digital marketing space which includes:
Search Engine Optimization (SEO)
Web traffic is food, drink, and oxygen to any web-based business. SEO is a combination of strategies and techniques used to increase the quality, and quantity of visitors to a website. In this digital world, it is rarely possible to imagine a brand without a web page of its own.
Nearly 40% of the world population that are online making use of search engines to look for information about a particular brand, product or service.
Up to 59% of search engine users is able to find a local brand to satisfy a particular need monthly. SEO is the right channel which makes it possible for marketers to convert millions of these online visitors into customers.
Pay Per Click (PPC) Marketing
The fastest types of marketing channel to drive targeted traffic to your business web page and related service is Pay Per Click (PPC) marketing. The ultimate goal of PPC marketing is to help your business grow through paid advertising.
PPC marketing helps businesses to analyze current Search Marketing activity and create a targeted campaign to key audience group to facilitate and improve click through rates. This channel is used to deliver highly targeted traffic of potential customers for businesses in the shortest time possible.
Social Media Marketing
Social media marketing is an easy and immediate way of reaching nearly one-third of the population that is currently on one type of social media platform or the other.
Beyond transforming our way of conducting social life, social media provides the digital marketing world with unprecedented opportunities. With an appropriate social media plan and strategy, businesses now have a good chance to stay relevant and competitive in the constantly changing digital space.
Social media marketing is one of the most essential digital marketing channels that business owners and digital marketers are utilizing to create brand awareness, promote new products, and drive sales more effectively.
An email marketing channel is the most direct and effective way that businesses still use to get in touch with prospects and customers. Email marketing is considered one of the most effective channels of digital marketing. It has a huge capacity to generate a return on investment (ROI) of up to 4,300% for businesses.
An email marketing channel is the best digital marketing channel for optimizing sales by ensuring engagements. Appropriate and effective email marketing converts prospects into customers and helps build a loyal customer base that will reward your businesses with more conversion rates.
Mobile marketing is one of the most sought after channels in the world today. A number of business owners now rely on this channel to expand their businesses. Mobile marketing channel focuses on utilizing the power of technologies to access continuously increasing mobile customers.
It is an appropriate and speediest way to reach a specific audience on their smartphones, tablet or any related mobile devices via websites, email, SMS, MMS, social media and/or mobile apps to promote products, services, and ideas of any business.
Network marketing is a business strategy in which independent representatives link up to establish a network of distributors to promote a business’s products. Network marketing is an essential channel to reach as many potential customers as possible for a particular brand’s products.
It is a magnificent channel that business owners and marketers leverage to build wealth. Network marketing channel has been used by many brands to generate huge demand for their excellent products, and therefore grow into multi-billion companies.
Content marketing is the core of all digital marketing campaigns. Any business that intends to continue to expand the market and operational efficiency need to have some sort of attractive content that will be bringing viewers and keeping them hooked on their web page at all hours.
The ultimate goal of content marketing is to create, develop and implement the overall business’s content strategy. Content management is key to every business’ growth and development and business greatly rely on this channel to carry out business activities.
Display advertising is a special strategy of online advertising that uses banner ads, video ads, interactive ads, boxes, rich media, interstitial ads, overlay, and other related ads. It makes use of elements including images, audio, and video to pass an advertising message to its targeted audience.
Businesses and marketers take advantage of this channel to reach millions of prospects and customers on social media platforms, blogs, forums, and other interesting web pages. It is one of the most effective channels to boost sales and increase conversions.
Video marketing is one of the most interactive forms of digital marketing. It greatly helps your business to build and develop a loyal customer base that will help increase your conversion rates.
Due to the fact that YouTube is recognized as the second largest search engine in the world, businesses are utilizing this opportunity to reach millions of potential customers through the effective video marketing channel that showcase their products, services, and ideas.
Affiliate marketers are all you need to work with to cover wider and more global audiences for your businesses. It is the main component of digital marketing channels. Affiliate marketing is an internet-based marketing practice that is being used by a business to reward their affiliate for each visitor, customer or sale brought about through affiliate marketing efforts. In this practice, a business earns a commission for promoting products or services of another business.
Affiliate marketers will try to use any digital marketing channel deem fit to promote products to the customers and drive more sales to earn more commissions for themselves.
To succeed in digital marketing, you need to be able to recognize various channels of digital marketing that best work for your businesses.