The power of marketing
media, streaming and the ease of creating or consuming digital content has made the Internet of things
Conversational Social Media
Effective social media listening is trending and
audiences to gauge interests.
Creating relevant content for audiences
Asking and answering consumer questions
Personalizing the user experience
Refined Video for SEO
Industry research indicates that video content is shared 1000% more than text and links combined.
Optimizing video content can increase social engagement, generate sold leads, create a more effective
call to action for increased sales.
Similar to the manner that geo-fencing has evolved location-targeting. An advantage of geo-marketing is
a focus on areas with significant audience saturation. Creating mobile digital ads within a predefined
geographic area can capitalize on the geo-marketing trend. Targeted notifications
produce stronger engagement and brand awareness.
Personalized Email Marketing
Consumers appear more sensitized to personalized email. Details like personalization
audience awareness to brand messages.
Create specific emails based on
Ensure correct optimized content.
Promote selected products and service targeted to audience interests and needs.
Create short but memorable content.
Curate engaging creative that best represents
Artificial Intelligence ( AI ) and Augmented Reality ( AR ) are emerging as innovative marketing
technologies. Keep current of new technology and how it impacts marketing strategies. Incorporating
cohesive trends across digital initiative has significant potential to earn greater results.