The importance of Digital Marketing
4 Reasons It Is Essential.
There was a time not too long ago where the idea of marketing products, services and promotions online using the internet was just another form to enhance already existing campaigns, however, today the significance of digital marketing has transformed the way we approach marketing. It’s no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it. We live in an age where it is increasingly important to disrupt the customer in a productive and non-abusive way, while at the same time delivering useful information that resonates with the customer to pursue and act. Here are some reasons why businesses need to invest in digital marketing if they have any hopes in building and thriving in their business.
1. It Has The Ability To Reach People Where They Occupy Their Time
In 2019, the average Internet user has at least 7 social media accounts. That’s up from 3 just 5 years ago. Everyone has a social media account and not leveraging the chance to get in front of your customer to promote your business is a missed opportunity and one many companies should not overlook. One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around a significant portion of their social media time interacting with branded content. They want to belong and interact with a community and brand that they believe in. It is no secret that many social media marketers believe that their efforts are not paying off and while that is the case in certain situations, that should not be an excuse to neglect to have a clear social media marketing strategy implemented.
2. It Allows Small Businesses To Compete
Small businesses make a mistake when they try to copy a successful campaign of a giant brand. For example, when you see a successful social media campaign of a giant company, which launched a YouTube Video Commercial, run hashtag campaign around it, offered free gifts, and have engaged well-paid celebrities & social media influencers to talk about it on Instagram & Facebook. It is worth considering that the same set of consumers will have a different mindset when dealing with a large brand’s campaign, then the campaign of your small business. It should come as no surprise that when a big business like Walmart is built in a town many smaller businesses that can’t compete with the prices are eventually closed down because of the harsh competition. With laser-focused and effective digital marketing a small budget can go a long way in being seen by your customers online. Digital marketing bridges the gap with the data compiled and effective strategies; businesses large and small are placed on the same playing field. While the marketing budget does play a role in how effective the campaign can be if the plan is fully thought out with specific metrics and goals a small business can thrive.
3. The Tools Used Are Becoming More Sophisticated
As the tools used by digital marketing become even more sophisticated it provides the opportunity to help marketers deliver easily measurable results for each and every digital marketing platform. This will help you to evaluate performance and help you in making decisions.
Small businesses should definitely opt for digital marketing. Many startups and small businesses adopt traditional methods of marketing but the results with traditional methods are very slow and are able to attract customers at a local level. Compared to the reach of potential customers in the digital space being comparatively massive, traditional outreach falls behind. The tools utilized are cost-effective in transforming the image of the business, hence, it is wise for the small business to utilize the potential of digital marketing and get ahead in their business.
4. It Earns The Customer's Trust
We live in an age where customers perceive your brand to be what it is no matter what you may plead in telling them what you intended the brand to be. Customers decide. Digital Marketing coasts on the discipline that the current online trend that focuses more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. Customers, and people for that matter, would trust information about a particular brand, product or service if the data comes from people they know. The need to be believed and trusted is essential in developing a following for your business. The goliaths like Nike or Apple developed an image that resonates with their followers and time after time it paid off resulting in astronomical sales in the corresponding quarter.
Digital Marketing leverages social media signals, social proof, and testimonials from actual consumers who have previously purchased or joined a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.
So to recap:
It’s no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Today the significance of digital marketing has transformed the way we approach marketing. Everyone has a social media account and not leveraging the chance to get in front of your customer to promote your business is a missed opportunity and one many companies should not overlook. The need to be believed and trusted is essential in developing a following for your business. Digital marketing bridges the gap with the data compiled and effective strategies; businesses large and small are placed on the same playing field. Many startups and small businesses adopt traditional methods of marketing but the results with traditional methods are very slow and are able to attract customers at a local level. With laser-focused and effective digital marketing a small budget can go a long way in being seen by your customers online.