While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition.
Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools.
To take your marketing strategy to the next level, we've outlined the following digital marketing tools every marketer should have in their tool belt.
| 1 | Tool | Category | Description | Cost |
| 2 | Keyword Everywhere | Market Research | Update: This is now a paid tool. Use Keyword Surfer as a free alternative. Browser addon that shows search volume & CPC in Google & many other keyword research tools | Update: Paid (Use Keyword Surfer as a free alternative) |
| 3 | Keywords Surfer ★ | Market Research | Free alternative to Keywords Everywhere. | Free |
| 4 | SimilarWeb ★ | Market Research | Gain insight into any website's traffic data while you browse | Free |
| 5 | Google Forms | Market Research | Build market research surveys to collect feedback and email addresses | Free |
| 6 | Google Trends ★ | Market Research | Find sizzling hot topics ideas for any business | Free |
| 7 | MyThemeShop | Wordpress | Premium Wordpress Themes For Any Site | $59 |
| 8 | Schema | Wordpress | Theme for completedigitalmarketingcourse.com website | $59 |
| 9 | NameVine | Wordpress | Instantly Find a Domain, Facebook and Twitter Account | Free |
| 10 | Namestation | Wordpress | Run a contest to crowdsource 150+ domain name ideas | $35 |
| 11 | Bluehost | Wordpress | Reliable and Inexpensive Domain Registration & Hosting | $2.95/mo |
| 12 | MonsterInsights | Wordpress | Google Analytics Plugin for WordPress | Free |
| 13 | Mailchimp | Email Marketing | Email marketing software - free up to 2000 subscribers | Free |
| 14 | WP Subscriber Pro | Email Marketing | Wordpress Plugin to capture email addresses with pop ups & side bar sign ups forms | $29 |
| 15 | Leadpages | Email Marketing | Capture email addresses with Landing Pages & Leadboxes | $25 /mo |
| 16 | SEO Audit Tool | SEO | Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase | Free |
| 17 | Ahrefs | SEO | SEO Backlink Checker (alternatives: OpensiteExplorer, MajesticSEO, Semrush) | Free |
| 18 | Google Search Console | SEO | View your site from Googles perspective with reports about indexing status, search queries, crawl errors and penalties | Free |
| 19 | Google PageSpeed Insights | SEO | Enter the URL of your homepage or blog article to get customised tips to speed up your site | Free |
| 20 | WP Revision Control | SEO | Frees up storage e.g. only keeps the latest five versions of each page on your site | Free |
| 21 | WP Smush | SEO | Wordpress Plugin to improve your website speed by compressing all of your images in one click! | Free |
| 22 | WP Super Cache | SEO | Wordpress Plugin to speed up your website by using browser caching (just install it - you don't need to understand it!) | Free |
| 23 | Ubersuggest | SEO | Generate 1000’s of keywords ideas in one click. Install Keyword Everywhere (above) for search volume & CPC data | Free |
| 24 | Buzzsumo | SEO | Find proven content ideas & formats from around the web | Free |
| 25 | VidIQ ★ | YouTube | Uncover the secrets to success behind your favorite YouTube videos | Free |
| 26 | Canva ★ | YouTube | Use templates to easily create YouTube Thumbnails, Facebook Covers, Twitter Headers and much more! | Free |
| 27 | Screencastomatic | YouTube | Basic Video Recording & Editing Software | Free |
| 28 | Camtasia | YouTube | Professional Video Recording & Editing Software | $199 |
| 29 | Samsung Go Mic USB Microphone | YouTube | Budget USB Microphone | $35 |
| 30 | Blue Yeti USB Microphone | YouTube | Professional USB Microphone | $129 |
| 31 | Imgur | Find the most viral photos to share | Free | |
| 32 | Find viral quotes images to share | Free | ||
| 33 | Gleam | Create a contest and give people an incentive to like and share | Free | |
| 34 | Google URL Shortener | Create short URLs that can be easily shared, tweeted, or emailed to friends. | Free | |
| 35 | Twitter Publish | Embed tweets, timelines or follow buttons on your website | Free | |
| 36 | Ritetag | Find the best hashtags to increase your visibility | Free | |
| 37 | Buffer | Schedule posts and manage all social media accounts all in one place | Free | |
| 38 | Quora | Quora | Become An Authority & Drive Long-Term Website Traffic by Answering Simple Questions | Free |
| 39 | Google Ads / Adwords | Adwords | Transform your traffic and sales overnight with paid advertising | Free |
| 40 | Spyfu | Adwords | Download Your Competitors' Most Profitable Keywords and Ads | Free |
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| 43 | Notes | |||
| 44 | 1) ★ = 5 must have tools (all completely free) | |||
| 45 | 2) All paid tools are optional and not required to complete the course |