5 Digital Marketing Jobs that didn't exist 10 years ago

5 Digital Marketing Jobs that didn't exist 10 years ago

Digital jobs are driving our economy – despite not being around very long

You’d have to have been living under a rock over the last decade not to notice the changes the labour market has experienced. It’s certainly fair to say that in Ireland, digital is driving our economic recovery. We are certainly living in the Digital Age and with this comes many opportunities. We are seeing more jobs being introduced and, in many cases, jobs that were unheard of a decade ago. Here are ten examples of jobs we didn’t have ten years ago…

  1. Digital Marketing Specialist

The marketing industry is one of many that has seen phenomenal changes over the last decade and it continues to develop constantly. Go back a decade and most marketing was offline. We had email alright, but the implementation of the likes of social media marketing, search marketing and all of the other strands of digital marketing were non-existent. Now? It’s completely revamped and providing exciting new opportunities all the time.

  1. Social Media Manager

Social media was very much in its infancy a decade ago. Facebook had been launched but was still exclusive to Harvard students. The short-lived Bebo hadn’t come into existence yet. LinkedIn was just a year old but had yet to take off properly. Twitter was a few years away. Now, almost three-quarters of online adults are on social media in some shape or form. This brought with it jobs like a social media manager, whose sole responsibility is the management of a company’s social networks. The importance of social media has only been recognised in the last few years and, luckily for those in digital, has brought with it plenty of jobs.

  1. Chief Listening Officer

This role is a step up from the social media manager job. It’s quite a new term – if you called yourself a CLO, you would probably get some vacant looks, but it’s an excellent role to get into. The CLO will keep an eye on all social media activity, as well as face-to-face communication with customers. It sounds like an unusual role but the job of a CLO is to provide reports to illustrate the effectiveness of the company’s communication efforts. This can only benefit the overall running of the business.

  1. Blogger

Blogs have been around since the late 1990’s in some shape or form. While they originally started out as online diaries, blogs grew in popularity into the early 2000’s and began gaining a much wider readership. Even a few years ago, blogging as a profession was relatively unheard of. It can be hard to break through the mould and take your hobby to an income but it can be done! Take the Huffington Post for example – this website is actually the world’s most popular blog, with 110 million unique monthly users. Arianna Huffington and co. is an extreme example but they’re by far not the only ones who have made it in blogging. Here are just ten examples of professional bloggers – who just so happen to be multi-millionaires.

  1. SEO Specialist

The vast majority of people probably wouldn’t have even known what SEO stood for back in 2004 and now some of the most important digital jobs are in SEO. What does a search engine optimization specialist do? Well, a lot to be honest. Their main role, though, is to increase the search optimization of websites and content. You’ll want your company to be seen as the go-to place for whatever product you provide. An SEO specialist will focus on improving your website and getting it on to that coveted first page of search results and improving the search-ability of your content so that it regularly shows up in keyword searches.