A minute on Leadership and Culture in Digital Marketing.
The most important thing digital marketing leaders do is to foster a culture that supports experience and learning, and that is constantly seeking better customer outcomes and better ways of achieving those outcomes. This is especially true in Digital Marketing as so much is learned by doing and the core of the industry is optimization. The challenge for leaders is that they can’t dictate the culture; they can only create the right conditions for it to emerge. An interesting metaphor about a "gardener" recently read summed it up nicely. You know that you can’t make anything grow. You can create the right conditions with the right amount of water, and enough sun. You can remove other plants or weeds that might compete with the ones you want to grow, and you can protect the plants from those pesky animals. But, again, you can not make the plants grow. So you can’t control all factors. However, and an organization’s culture emerges only partly as an expressions of its leaders aspirations; most of it comes from the people in the organization, how they treat each other and work together. Culture can not be cut and pasted, and it is what makes your organization unique. But while leaders can’t control and dictate this culture, they can encourage it and cause it to flourish by the examples they set and the behaviors that they model.Little plug... Check out the Digital Marketing Leadership Courses #BeTheChief