A skills gap is a noticeable gap between the skills required to complete a job and the workforce available. Without the right skills, a company cannot grow, which can lead to difficulties in remaining competitive. Some signs that your company is experiencing a skills gap include:
- Employees who are clearly incapable of completing the required tasks of a job
- An aging staff who have not received additional training as the workplace has changed
- A change in the skill levels required to perform newly introduced jobs
- The inability to move forward with campaigns or goals, as an increase in specialized positions has not been met.
There is a critical need for employee training, with many of the respondents believing their teams lack the key technology and business skills required to succeed, as new technologies continually come to the forefront.For Digital Marketers this is true as well. The value of what these assets contribute to the overall complexity to the business is increasing. No longer looking to downsize or cut budgets in the space as data shows the impact of good campaigns.Don't be a loss, become more valuable with a Digital Marketing Certification. The proven methodologies and industry support will clearly separate the real talent from those that talk a lot.