Which Digital Marketing Course Is Best?
Starting out in the digital marketing industry is no doubt hitch-free when you have the recognized certification to back up your skills. The right digital marketing course will help you gain the vital knowledge you need to succeed. When you have a solid certification to show to potential employers, you build their confidence in your skills and position yourself to attract higher paying clients. All of that is only possible with the correct digital marketing course. Knowing precisely which digital marketing courses you should consider taking is the crux of this article. A great digital marketing course will provide you with a firm grasp of the industry tactics and much more.
How To Identify The Best Digital Marketing Courses
Digital marketers often start off with a mix of all niches but as they progress, they identify which niches to stick to and then branch off to that field. Yet, the foundational knowledge is the same and digital marketing entails that you understand search engine optimization (SEO), content marketing, social media marketing, web analytics and much more. The best digital marketing courses will introduce you to all these methods. There are lots of courses aiming to teach you these concepts but you should focus on courses that relate your learning to actual scenarios. How can you use the knowledge gained in real life? This is what a great course should aim for. Perhaps, the first thing that should preoccupy you is the fact that the course you want to choose is endorsed by industry professionals. If the course is not validated by the experts in your field, then it is probably not worth it.
Also, is the certification one that you can use anywhere in the world? If the course does not offer you globally recognized certification, then it is not up there with the best. Your certification should be able to beat those obtained in other countries and should live up to any standards set. Check the reputation of the course provider and also check that they keep their study materials up to date. Ask yourself if the digital marketing certification has any potential for diving into newer career paths and progression. The course is about you, and so should be able to provide you with the opportunity to learn at your pace. Is your access to course content limited or can you access the materials, curriculum and guide whenever you want and on any device you choose? All these are considerations that make a digital marketing course great.
Digital Marketing Certifications
To really help you see what goes into saying that a particular digital marketing course is best, we will consider a few courses below.
- Google Analytics Certification
Google Analytics allows website owners to measure the traffic on their platform. Google Analytics is so effective that it is an inevitable tool for a digital marketer. Analysing website traffic and any loopholes can help organizations adjust their sales funnel and other advanced issues for better patronage. Since Google Analytics can be complex to grasp, the certification program helps you become effective at using the tool. The Google Analytics examination precedes an award of the certification if you perform well.
- Google AdWords Certification
Google AdWords is a powerful marketing platform for digital advertisers. It allows them reach a huge audience of people conducting searches through Google. Companies and business owners have continued to rely on Google AdWords to attract potential customers. People often click the ads because they are streamlined to each person's search history. In fact, e-commerce has gained a great deal from the popularity of Google AdWords since most people will click on ads relevant to items they are already looking to buy online. As a result, digital advertisers have continued to find Google AdWords useful.
The Google AdWords Certification aims to show that as a digital marketer, you have solid knowledge of how to advertise through the platform. The certificate lasts for a year and is awarded to you after you pass the AdWords Certification examination.
- Hootsuite Social Media Marketing Certification
Hootsuite teaches people to manage social media effectively. The course content includes advanced social media techniques and sets you up for huge success in this niche. The Hootsuite certification does not have a validity period, which really makes it worth your while. You have to undergo 15 lessons and take an examination before becoming certified. Hootsuite is great because you will be awarded a badge as well and you will be listed in Hootsuite's own directory as one of its consultants. There is also the Advanced Social Media Strategy Certification from Hootsuite and Syracuse University for advanced digital marketers.
- HubSpot Content Marketing Certification
Content marketing is a very important course for digital marketers. It is almost impossible to market any product or organization without a basic knowledge of creating quality contents. HubSpot Content Marketing Certification is a great way to get knowledge and build confidence in potential clients. The course covers content ideation, content creation framework, content repurposing, content promotion and so on. The course is a free one too.
- Facebook Ad Certification
Like Google AdWords, Facebook Ads are a favorite among digital advertisers today. With the use of Facebook pages, the ads can reach the target audience directly thereby saving tons of marketing money and creating huge awareness of an organization's brand. Becoming a Facebook certified professional can really jumpstart your career.
The Facebook Ad Certification actually offers two certifications that you have to choose from. They are Facebook Certified Planning Professional and Facebook Certified Buying Professional. The certifications are valid for a year and you will be taking two examinations.
How To Know Which Digital Marketing Course is Right For You
There are a lot more certifications out there for you to choose from but the important thing is knowing which one works for you. How do you determine which digital marketing course is best for you? We have a few ideas.
- Determine What Your Goals Are
We know you want to be a digital marketer but what kind do you want to be? What clients do you want to work for and what would you rather be doing for them? Knowing what you want makes it easier for you to go through the mass of courses out there and choose which one is best suited to your needs.
- Select a Course That Aligns With Your Goals
Be certain that the course you choose will help you achieve your goals in the digital marketing world. Check how suited it is to your time constraints and what potential for learning the courses offer you. Decide also the platform on which you will be using your skills the most. If you will be mostly handling people's social media, then a social media marketing course might be best for you.