The Importance of Customer Referrals

Customer referrals should be the most valuable sales leads to you. Why? Because, the trust (between you and the referring client) has already been developed, even though the initial connection was not between you and the potential client, but instead between the referring client and the potential client. Basically, the “proof is in the pudding” — they can trust you if the referrer trusted you and had success with your services.Even though customer referrals have a high rate of success, it is important to remember that you still have sell your services, as you would with any other prospect. Once the job has closed, the client referred should be treated with the utmost care and respect — there really are no other marketing strategies that can deliver such solid leads, with little to no cost. Their value is great to you and could lead to yet another referral!Do NOT forget to ask for testimonials/reviews, and have your clients post them to your local listings, to boost your local search rankings and ratings.Give us a customer referral that closes and receive $100, CASH instantly! Click HERE to submit.To learn more about customer relationship management, do not hesitate to contact us today!