Where is digital marketing used?
You must have come across pop-up messages or flash messages from network
providers on your phones. On social media platforms, sponsored adverts are very
common. As annoying as spam messages can be, some of them are actually
adverts sent to our emails. These are just a few common examples of digital
marketing you must have encountered.
Digital marketing refers to all forms of promotion of products and services through
digital channels. These digital channels include the internet, mobile apps, electronic
billboards and emails. You must have heard people say, “the world is going digital”.
This includes business too; every business of today is going digital. Digital
marketing remains one of the best things that happened to businesses of today.
Digital marketing has become and still remains a major aspect of every business.
Digital Marketing for all businesses
You could ask many business owners of today what the secret to the success of
their business is. Their list will definitely include a digital marketing strategy that
works for them. The use of digital marketing is not restricted to just large business
corporations. Small, medium and large- sized companies have equal opportunity to
use and benefit from it. With digital marketing, many people can run their business
from the comfort of their room. With just a mobile device and internet connection,
the world of digital marketing is within your reach.
Digital marketing is used in every business. Every brand can market its products
and services digitally. Law firms, food business, entertainment, automobile,
healthcare and every kind of business you can imagine is being marketed online
today. Here are a few examples of businesses where digital marketing is commonly
Entertainment business thrives on digital marketing
The entertainment industry holds the greatest share of social media posts. A lot of
artists have active social media accounts to connect with their fans and promote
their brand. Today, movie trailers are used to attract interest in yet-to-be-released
movies and TV shows.
Digital marketing allows fans to interact with their favourite celebrities. Hashtags that trend on social media platforms promote songs, movies,
celebrities and other forms of entertainment. You must have at one time
anticipated watching a movie, downloading a song or attending a show. Your
interest was most likely sparked by an effective digital marketing strategy. We are
often carried away by social media hype and not necessarily love for some brands.
When everybody talks about something, we would naturally want to know what it is
really about. This also means good business for entertainers. The entertainment
industry often gets huge returns on investment when digital marketing is used to
promote their products or services.
Food Businesses need Digital Marketing
In the past, food businesses were almost completely reliant on word of mouth,
reviews on print media and other traditional means. The digital age of business has
ushered in a new wave where food businesses can thrive even more. They can have
e-commerce websites that allow customers to make orders and buy their food
online. Visual social media platforms are often used to show off food in attractive
and pleasing ways .websites are often created to engage customers and hold their
interest as they explore available products and services. Real-time videos, cooking
tips and food reviews are also used to attract customer's attention. Many
restaurants offer giveaways and promotional competitions on social media. These
help to promote their brand and generate more traffic to their business.
Digital Marketing is useful in the Health Care Industry
A study showed that 72% of online consumers search for general information
about health concerns and treatment options. Today’s consumers are very
particular about the health care services they are receiving. Patients are
continuously on the internet looking for ways to interact with their health care
providers. Healthcare providers use social media to share professional knowledge.
This would answer the questions of customers and also attract promote the brand.
These people are more likely to turn to these same health care providers for help
when they have health-related issues. More people are daily going online to ask
questions relating to their health. Creating content that provides answers will help
them find your health care business with ease and increase patronage.
Law firms need digital marketing too
The legal field has currently become saturated with equally competent lawyers. A
good result from a highly ranked law school may not be the only thing you need to
thrive as a lawyer. Without digital marketing, many law firms would struggle
without success to get new clients or talents. Many law firms are now looking for
creative ways to attract new clients and woo the best recruits to work with them.
Law firms now have fast and mobile-friendly websites that attend to the legal needs
of their users. SEO tools are used to optimize the customers' searches and increase
the visibility of Law firms online. Customers with their unique requirements would
be directed to such firms and this promotes their business.
Digital Marketing in Real Estate
The belief that decisions made on properties are made after an onsite visual
assessment is quite true. But these potential buyers will most likely conduct
research before contacting realtors. Every realtor needs to have a strong online
presence. Customers will definitely browse your property or use your app before
contacting you. As a realtor, you need to have a platform that promotes your
business right from the initial stage of enquiry to the final point of purchase.
Chatbots, mobile apps, virtual tours, social ad campaigns, influencer marketing are
some of the ways to market real estate business.
Automobile Dealership and Digital Marketing
Studies have shown that more profits are obtained when automobile businesses
are promoted by digital marketing channels. It brings in more revenue; it costs less
to promote cars through these channels than via traditional means. Another study
says that 67% of buyers complete their buying process online. People always
research on the features of the type of car they want to purchase. Customers and
potential customers always look out for online reviews. Mobile friendly websites
hold customer interest as against competitors. Personalized emails, social media
adverts and micro-moments are very common types of digital marketing used in
Does your company require digital marketing? The obvious answer is yes. There is
no written rule restricting the promotion of a particular kind of business. As long as a business is legal, digital marketing viable means to take things to the next level for
you. The key is to get people’s attention to your brand and get them talking about