The Digital Marketing Industry in 2020
You don’t need us to tell you that the Digital Marketing industry changes continually. Keeping up with such changes is essential to maintaining your skills within this exciting field and bring your business to new heights. We are living in the age of authentic marketing and the more relevant and relatable your marketing is, the more loyal your audience will become. It’s not just about the new platform, advanced AI, or a robust tech stack. In fact, I actually think it will be the opposite. We need to spend less time thinking about our automation and more time thinking about how we can connect with our customers and each other.
In our society today, the use of advanced technology created an environment where there is a need for quick and speedy responses. As time goes on consumers gravitate towards inbound marketing. Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. This is why conversational marketing will be an effective strategy for the upcoming year.
This form of marketing encourages feedback and uses customer data to drive conversions, guide the customer engagement, build customer loyalty and more. It facilitates a one-to-one, real-time connection between marketers and customers:
It’s easier to improve your business operations when you have information straight from the source. Conversational marketing starts a conversation with your audience, so you can revamp areas of your brand that need improvement.
There is a need for personalized content, emails, products and so much more. For example: Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system– which skyrocketed their revenue to $2.56 billion
- 80% say they are more likely to do business with a company if it offers personalized experiences
- 90% claim they find personalization appealing
Keeping track and developing personalized content can create increased return on your digital marketing efforts.