What Does A Data Analyst Really Do?
You may have learned from elementary school that data is the raw form of information. This comprises numbers, symbols and letters which may make no sense to the layman. For you to obtain information from data, it must be examined, interpreted and organized into a comprehensible form. Data analysis refers to the processes by which data is reviewed and interpreted. By this process, we can know what exactly these numbers and symbols mean. All the steps involved in the analysis of data comprise the job of a data analyst. The data analyst is the link between the collected data and the conclusion of every research.
Data Analysts are Useful Everywhere
Basically, a data analyst works with numbers for a living. It would amuse you to know that data analysis is required in almost every sphere of our lives. Healthcare, businesses, schools, banks, social media, telecommunication, demographics and statistical firms require him.
Social media and telecommunication companies require data analysts’ expertise for business. Twitter, Instagram, Facebook and WhatsApp trends are identified by the data analyst. Telecommunication companies monitor consumer behaviour using analytical services.
Data collection, maintenance database systems are carried out by analysts. Patterns of disease development and spread, treatment and healthcare assistance rendered are studied by data analysts. Researchers need data analysts to determine the number of samples they require to achieve statistical significance. As a college student, a data analyst would guide you on the best design, sampling and data collection methods
Many companies and industries rely on them before taking every major step in their work. They study product, consumer responses to company policies and marketing strategies. Data analysts check trends of company profits to help develop profit maximization strategies. They work with the management of many firms to provide information on the condition of their business and possible steps to take. Thus, in almost every managerial meeting, either the data analyst or his report must be present.
Data Analysts and Digital Marketing
Digital marketing refers to advertisement of services and products through digital channels such as websites, blogs, emails, search engines, mobile apps. It is basically social media marketing. Lots of advertisements are channeled through paid searches, search engine optimization, content marketing and emails. You must be familiar with SMS and ads that pop up on our phones when we use some apps- this is digital marketing at work.
Data analysts check the online presence of companies. They do this by reviewing the status of visitors to websites; they measure the number of visitors, visitor’s growth rate, sessions, pages per visit and preferences. Thus, the most valuable information on users is obtained from the data analyst. This information helps companies develop the most attractive marketing strategies to boost their business.
Consumer behaviour is an intricate part of every marketing strategy. The data analyst studies the trends and patterns of response of consumers. It is possible to predict what consumers want and how they want it. Your data analyst can tell you what people are talking about and the best places to post your ads; it is very common to find adverts under comments of trending social media posts.
With data analysts, advertising cost can be saved. This may sound funny since you have to pay your data analyst. However, your data analyst can tell you how effective your advertising efforts in different channels are. Data analysts can tell you how many visitors your site has received, downloads of apps or contacts made due to ads posted. This way it is possible to know those areas where your advertising is ineffective. When marketing is narrowed to just effective channel, a lot of cost is saved
The answer to the question of what data analysts really do is simple: Data analysts find and create order out of numbers. They use numbers to provide comprehensive reports that are useful in making marketing decisions. Digital marketing cannot run smoothly without a good data analyst.